Optimization of Google My Business profile is very important, because only in this way they can take advantage of all the benefits of Google My Business and ensure that their profile represents your company in the best possible way.
Google My Business gives you the opportunity to target potential customers and capture their interest when they search on Google for your business or products and services you offer. Your company profile will then be displayed in Google Search and Google Maps. You can reply to reviews, post product photos or special offers, and always edit and add information about your company.
Based on the analytics Google provides you, you can optimize customer interactions for better results. You can also interact directly with your users on the “Customers” tab to strengthen the bond with your customer base.