- In January 2025, UnitedAds was again named a Google Premier Partner, as in 2024.
- Each year, the status goes to the top 3% of participating partner companies in a country.
- Google's assessment includes growth with existing and new clients, client retention and the use of formats beyond Search.
- As a Premier Partner, we have a direct line to Google and often test new features early.
UnitedAds has again been named a Google Premier Partner for 2025, as in the previous year. Each year, Google awards this status to the top 3% of participating partner companies in a country.
For us, the award is above all external validation: Google bases it on how our clients' accounts perform. In this post, we explain how Google selects Premier Partners and what it means for you as a client.
Google awards the status based on performance, growth and certification
To become a Premier Partner, an agency first has to meet the Google Partner requirements. Under Google's current criteria, there are three:
- Performance: Managed accounts have an optimization score of at least 70%.
- Spend: Managed accounts have at least $10,000 in ad spend over 90 days.
- Certification: At least 50% of account strategists are Google Ads certified, plus a certification in every product area with significant spend.
Google then identifies the top 3% of all partners in each country every year. Factors include ad spend growth among existing clients, new client acquisition, year-over-year client retention, the range of formats used beyond Search and annual ad spend across managed accounts.
As a Premier Partner, we bring new features to your campaigns sooner
For us, the status is a commitment to being measured by our clients' results. It also brings practical advantages for the accounts we manage:
- New features: We can often test Google Ads beta features early and use them in your campaigns when they fit your goals.
- Direct line: When questions or issues come up, we reach our contacts at Google directly.
- Current expertise: Our team takes part in Google training programs and keeps its certifications up to date.
We test new features in the account first. We adopt them permanently if the results are convincing for your business. Whatever is new at Google, we test for each account before it affects the full budget.
We manage every Google Ads format with your profit in mind
Our team of certified Google Ads specialists manages search, display, video, Shopping and app campaigns. We choose the right formats for your business based on their contribution to profit.
Our benchmark is what's left after ad spend and cost of goods. Our case studies show what that looks like in practice.
