Articles on Google Ads

More on Google Ads

49 articles

Market analysisAlex Sperber
Market analysis: Google Ads for heat pumps and heating installers
Where demand for heat pumps and heating installers is growing on Google, what clicks cost and whom Google names in AI Overviews.October 19, 20268 min.
Market analysisAlex Sperber
Market analysis: Google Ads for dentists
Where patients search for dentists on Google, what clicks cost and which practices Google cites as sources in AI Overviews.October 19, 20268 min.
Market analysisGrace Knorr
Market analysis: Google Ads for gyms and fitness studios
Which search queries gyms can use with Google Ads to win new members.July 27, 202618 min
Market analysisAlex Sperber
Market analysis: Google Ads for SaaS and software
High bids on niche keywords show the value Google Ads has for SaaS providers beyond pure reach.July 27, 202619 min
Market analysisGrace Knorr
Market analysis: Google Ads for solar systems and balcony power plants
PV systems and balcony power plants compared: how to align Google Ads in the solar market and use your budget in a targeted way.July 26, 202615 min
Market analysisAlex Sperber
Market analysis: Google Ads for family lawyers
How family law firms win cases in a targeted way with Google Ads.July 22, 20265 min
Market analysisAlex Sperber
Market analysis: Google Ads for lawyers and law firms
High closeness to conversion, strong competition: when Google Ads pays off for lawyers and law firms.July 22, 202616 min
Market analysisAlex Sperber
Market analysis: Google Ads for car dealerships and auto dealers
The German car market with 8 million search queries per month: how car dealerships and vehicle dealers use this demand with Google Ads.July 22, 202619 min
Market analysisAlex Sperber
Market analysis: Google Ads for B2B financial services
Search volume, competition and bid ranges in nine markets: the potential of Google Ads for B2B financial service providers.July 22, 202618 min
Market analysisAlex Sperber
Market analysis: Google Ads for tradespeople
Google Ads for trade businesses: keyword analysis, market data and the strategies that result from them.July 22, 202617 min
Market analysisAlex Sperber
Market analysis: Google Ads for employment lawyers
Keyword demand, competition and bids: our market analysis of Google Ads in employment law.July 21, 202610 min
Market analysisAlex Sperber
Market analysis: Google Ads for criminal defense lawyers
Current data and costs show how criminal defense lawyers win more clients with Google Ads.July 21, 202611 min
Google AdsAlex Sperber
18 typical mistakes in Google Ads for insurance companies
18 common mistakes in Google Ads for insurance companies and how to set up your campaigns economically.July 20, 20267 min.
Google AdsAlex Sperber
Google Ads for insurance: Strategy and implementation for profitable campaigns
With Google Ads, insurance companies reach customers exactly at the moment of need. How to get more out of your campaigns.July 20, 202620 min
Google AdsAlex Sperber
Google Ads for insurance: how insurers, brokers and agencies differ
How insurers, brokers and agencies each set up their Google Ads campaigns correctly.July 20, 202611 min.
Market analysisAlex Sperber
Market analysis: Google Ads for insurance
Which insurance markets drive demand on Google and how to advertise successfully there with Google Ads.July 20, 20267 min.
Google AdsAlex Sperber
Google Ads for B2B cleaning companies: how to win commercial customers predictably
How cleaning companies win B2B customers and commercial contracts predictably with Google Ads.June 27, 202614 min
Google AdsAlex Sperber
Google Ads: in-house team or agency? The guide to your decision
In-house team or agency: how to find the right setup for your Google Ads campaigns.June 20, 20264 min.
Google AdsAlex Sperber
Google Marketing Live 2026: these announcements matter for your marketing
At Google Marketing Live 2026, Google made it clear: the operational craft is largely to pass to Gemini. What this means for your campaigns.May 21, 20267 min
Market analysisAlex Sperber
Market analysis: Google Ads for cleaning companies
1,211 keywords with search volume, competition and bids: our Google Ads analysis for cleaning companies.May 13, 202620 min
Google AdsAlex Sperber
Google Ads for tradespeople: how to win jobs from customers who are already searching
Over 121,000 search queries per month: how trade businesses reach their customers with Google Ads exactly where they are searching.April 15, 202617 min
Market analysisAlex Sperber
Market analysis: Google search market for moving companies
234,400 search queries per month: how moving companies use this potential in the Google search market.March 17, 202613 min
Google AdsAlex Sperber
Google Ads for lawyers and law firms: how to win economically attractive cases
How law firms win cases predictably with Google Ads and reach clients who are looking for concrete help.March 10, 202618 min
Google AdsPhilip Thomisch
Google Ads for SaaS: how to turn clicks into a qualified sales pipeline
How SaaS and software providers set up Google Ads so that marketing figures and the sales pipeline grow together.March 4, 202627 min
Google AdsAlex Sperber
Pricing of Google Ads agencies: which billing model pays off for you
What Google Ads agencies cost and which services you get for it.March 2, 20266 min.
Google AdsSvenja Schicketanz
How to create the perfect briefing for your Google Ads agency
A good briefing determines the success of your Google Ads agency. How to create clarity from the start.January 18, 20268 min
Google AdsSvenja Schicketanz
Google Ads conversion tracking: how to measure what your campaigns contribute to profit
The guide to conversion tracking in Google Ads: how to steer campaigns toward results and use your budget in a targeted way.January 15, 20266 min.
Google AdsSvenja Schicketanz
12 Google Ads examples: ad strategies that improve your ROAS
Twelve Google Ads strategies for a high ROAS: how convincing ads work and save your budget.January 4, 20266 min
Google AdsSvenja Schicketanz
Advertising on Google: all formats and strategies at a glance
How AI, data and creativity together increase the success of your Google advertising.December 27, 20255 min
Google AdsSvenja Schicketanz
AI Max for Search campaigns and Performance Max compared
AI Max for Search and Performance Max compared: which AI strategy suits your company.December 2, 202512 min
Google AdsGrace Knorr
Google AI Mode ads: how to prepare your campaigns for AI Mode
Google AI Mode shifts Google Ads from keywords to search intent. How to open up new potential.December 2, 20255 min
Google AdsAlex Sperber
Finding the best Google Ads agencies in Germany for your company
Eight Google Ads agencies in Germany at a glance and the questions you can use to compare offers sensibly.November 20, 20258 min
Google AdsGrace Knorr
Google Demand Gen: features, formats and approach as of 2026
New features and deep product integration: how to increase conversions across all channels with Google Demand Gen.November 6, 20256 min
Google AdsGrace Knorr
The 100 best Google Ads tips for more profit from your campaigns
Our 100 best tips for successful Google Ads campaigns.October 14, 202557 min.
Google AdsSvenja Schicketanz
Google Ads alternatives: the most important advertising platforms compared
Alternatives to Google Ads: which platforms suit special target groups or smaller budgets.August 12, 20256 min
Google AdsPhilip Thomisch
AI Max: what the AI features do in your Google Search campaigns
AI Max brings AI-powered text creation and landing page selection to your Google Ads Search campaigns.May 28, 202511 min
Google AdsAlex Sperber
Running Google Ads in Switzerland: languages, currency and target groups
Several language regions, prices in francs and Swiss data protection: what matters for campaigns in Switzerland.May 14, 20254 min
Google AdsPhilip Thomisch
Google Premier Partner 2025: what the status means for your campaigns
UnitedAds is a Google Premier Partner 2025 and thus one of the agencies with the highest Google Ads expertise.January 24, 20252 min
Google AdsGrace Knorr
When does Google Ads pay off for your company?
When Google Ads pays off: benefits, risks and cost structure at a glance.November 13, 202410 min
Google AdsAlex Sperber
Google Premier Partner 2024: what the status says about the work on your campaigns
UnitedAds is a Google Premier Partner 2024 and thus among the top 3% of agencies.January 18, 20241 min
Google AdsSvenja Schicketanz
Google Ads for real estate agents: how to win more sales mandates
How agents and real estate companies reach customers in a targeted way with Google Ads and market more properties.November 8, 202320 min
Google AdsPhilip Thomisch
Audience segments in Google Ads: how to reach the customers who fit your offer
How to make your Google Ads campaigns more efficient with audience segments.November 7, 202320 min
Google AdsAlex Sperber
Click fraud in Google Ads: how we protect your budget from invalid clicks
How we protect your Google Ads budget from click fraud.October 19, 20235 min
Google AdsAlex Sperber
Google Ads account suspended: what you should do now
Google Ads account suspended: what to do now and how to protect your business.October 10, 20236 min
Google AdsGrace Knorr
Google Ads for clinics, doctors and other healthcare providers
How clinics, doctors and healthcare providers reach patients with Google Ads in a targeted and compliant way.August 16, 202310 min
Google AdsSvenja Schicketanz
The ten most expensive Google Ads mistakes and how to avoid them
Ten Google Ads mistakes that can cost up to 50% of your budget, and how to avoid them.June 14, 202310 min
Google AdsAlex Sperber
Google Ads for gyms: A guide to winning local members
How gyms win members with Google Ads exactly where purchase intent is highest.April 11, 20238 min
Google AdsAlex Sperber
How advertising on Google works: auction, campaigns and control
How Google advertising uses search intent to win customers, and what role AI plays in it.March 2, 202312 min
Google AdsAlex Sperber
What does a Google Ads agency do? The tasks from tracking to budget management
What a Google Ads agency takes on for your account, from tracking to weekly budget management. And what you should clarify before hiring one.April 18, 20226 min

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