Sporthund grows revenue with Google Ads

Sporthund.de wanted its ads to reach dog sports enthusiasts more precisely. In October 2024, Google Ads revenue rose by 40% month over month.

At a glance

Client: Sporthund.de, online store for dog sports gear
Industry: Dog sports gear
Channels: Google Ads (Shopping, Performance Max), remarketing
Year: 2020–2025
Website: sporthund.de

+40%more revenue from Google Ads in October 2024 vs. the previous month
2,200%return on ad spend (ROAS) in October 2024

The challenge

Many clicks came from people looking for general pet supplies. For a specialist store, what mattered were specific dog sports and concrete equipment needs.

What we did

We restructured the account by discipline, such as IGP and agility, improved purchase tracking and revised the product data. Shopping ads put specific items front and center, and remarketing re-engaged visitors who had abandoned their carts. As a result, campaign management focused far more on orders from the core specialist audience.

The result

40% more Google Ads revenue in October 2024 than in the previous month. Every ad euro generated €22 in revenue, a ROAS of 2,200%.

Services used