verpacking grows revenue from business customers

verpacking.com wanted to win more business customers who reorder regularly.

At a glance

Client: verpacking.com, online shop for packaging materials
Industry: Packaging materials for businesses
Channels: Google Ads (Search, Shopping, Performance Max), customer list remarketing
Year: 2025
Website: verpacking.com

+13%ad clicks in October 2025 vs. September
+9%click-through rate in the same period

The challenge

Generic search terms such as "cartons" were fiercely contested. The ads needed to target bulk buyers and the "Verpacking Premium" program more precisely.

What we did

We split campaigns for business and consumer customers and aligned bids with order value. Dedicated ad groups featured specific products, with tiered pricing shown right in the ads. Existing business customers were re-engaged through customer lists, so the advertising also reflected the recurring need for packaging materials.

The result

Campaigns for business and consumer customers now run separately, with bids based on order value. Bulk buyers see tiered pricing right in the ad. In the first month after the restructuring, October 2025, clicks rose by 13% and the click-through rate by 9%.

Services used