allsana increases revenue per advertising euro by 60%

allsana sells products for allergy sufferers. We have been managing Google Ads and Shopping since April 2026. In June, revenue per advertising euro was 320%; in the previous summer, it was 200%.

At a glance

Client: allsana, online shop for allergy products
Industry: Allergy products
Channels: Google Ads, Google Shopping, CSS, Consent Mode
Year: 2026
Website: allsana.de

+60%revenue per euro of ad budget: 320% in June 2026 instead of 200% in summer 2025
+23%revenue in June 2026 compared with May, at 6% lower costs
+61%orders via the brand campaigns in April 2026, at 9% lower costs

The task

In summer 2025, €49,000 in advertising costs brought €99,500 in revenue, i.e. only 2 euros per advertising euro.

What we did

We revised the product feed, moved the Shopping ads to a different comparison shopping service (CSS), set up Consent Mode and rebuilt the campaigns for brand searches.

The result

60% more revenue per advertising euro in June 2026 than in summer 2025, 320% instead of 200%. In June, there were 172 orders (+14%) and €21,771 in revenue (+23%) compared with May, at 6% lower costs. The new brand campaigns brought 61% more orders at 9% lower costs in April.