1.517€
protected from click fraud
Aware 7 wanted to get more out of its ad budget in a market with high CPCs. In August 2024 alone, click protection blocked 780 suspicious addresses and saved €1,516.70 in budget.
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Julia Bühler
Solution Manager, UnitedAds
Thank you, we look forward to speaking with you.
Julia Bühler looks forward to speaking with you.
Expensive clicks and suspicious traffic were draining the budget. At the same time, the ads needed to match the search queries of potential business customers more closely.
We restructured the campaigns at a more granular level, revised the ads and adjusted the bidding strategies. Click-fraud software blocked 285 suspicious IP addresses; according to the analysis, more than 200 clicks rated as fraudulent were blocked. Campaign performance was assessed against tracked goals and click costs.
€1,516.70 in ad budget protected from click fraud in August 2024, with 780 suspicious IP addresses blocked. From April to August 2024, the ads achieved a click-through rate of 10 to 11%.
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Julia Bühler · Solution Manager
Your inquiry comes directly to me. Then pick a time that suits you.
30 minutes with Julia BühlerGoogle Meet
Loading available times …
Appointment booking is currently unavailable.
Book appointment with Google ↗Or reach us via Contact and we'll get back to you within one business day.
Choose a day.
Julia Bühler
Solution Manager, UnitedAds
Thank you, we look forward to speaking with you.
Julia Bühler looks forward to speaking with you.
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