+37%
Orders
Präzitronic wanted to use Google Ads to reach buyers and engineers more precisely. From September to December 2024, orders were up 37% on the same period of the previous year.
30 minutes with Julia BühlerGoogle Meet
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Julia Bühler
Solution Manager, UnitedAds
Thank you, we look forward to speaking with you.
Julia Bühler looks forward to speaking with you.
Generic search terms were expensive, with large industrial distributors competing for them. For the specialist audience, specific instruments and technical requirements were what mattered.
We built the campaigns around model numbers and exact product specifications, and enriched the Shopping data with SKUs and manufacturer part numbers. Dynamic search ads covered more of the product range, and bids were adjusted to business customers' core working hours. That gave specialist product searches more weight.
37% more orders and 23% more revenue from September to December 2024 compared with the same period of the previous year. In December 2024, revenue was 79% higher than in the same month a year earlier. Over the full year 2024, Google Ads generated €1.24 million in revenue on around €109,000 in ad spend.
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Julia Bühler · Solution Manager
Your inquiry comes directly to me. Then pick a time that suits you.
30 minutes with Julia BühlerGoogle Meet
Loading available times …
Appointment booking is currently unavailable.
Book appointment with Google ↗Or reach us via Contact and we'll get back to you within one business day.
Choose a day.
Julia Bühler
Solution Manager, UnitedAds
Thank you, we look forward to speaking with you.
Julia Bühler looks forward to speaking with you.
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