Consel wins 150% more inquiries from Germany

Consel sells and rents mobile vehicle access protection for events. From April to July 2026, inquiries from Germany rose from 20 to 50, and the cost per inquiry was halved.

At a glance

Client: Consel Group AG, mobile vehicle access and perimeter protection for Germany and Switzerland
Industry: Vehicle access and perimeter protection
Channels: Google Ads (Search, Performance Max)
Year: 2026
Website: consel.ch

+150%inquiries from Germany in July 2026 compared with April, 50 instead of 20
−51%cost per inquiry, from CHF 74.61 to CHF 36.92
+56%inquiries in July 2026 compared with June

The task

Performance Max campaigns mainly brought white paper downloads, but few inquiries about purchase and rental.

What we did

We replaced the Performance Max campaigns with search campaigns, separated searches for purchase and rental, rebuilt rental via MobiBlox and switched bidding to inquiries.

The result

50 inquiries from Germany in July 2026 instead of 20 in April, an increase of 150%. The cost per inquiry fell from CHF 74.61 to CHF 36.92. Searches for the brand name accounted for the largest share.