Factorypal doubles its inquiries from Google Ads

Factorypal wins business customers for its industrial software through search ads. In November 2025, 17 inquiries came in, more than twice as many as in October.

At a glance

Client: Factorypal GmbH, software for industry
Industry: Industrial software
Channels: Google Ads (Search)
Year: 2024–2025
Website: factorypal.com

+113%inquiries in November 2025 compared with October, 17 instead of 8
+57%clicks in October 2025 with the same budget
−37%cost per click in October 2025, down to €1.27

The task

The search ads were meant to bring more visitors and more inquiries from businesses with the same budget.

What we did

We reworked keywords, ads and bids and made sure inquiries were tracked correctly.

The result

17 inquiries in November 2025 instead of 8 in October, more than twice as many, at roughly half the cost per inquiry. Already in October, clicks rose by 57% with the same budget, and the cost per click fell by 37% to €1.27.

Service used