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Value of inquiries
Karibu Safaris sells trips to East and Southern Africa. In June 2025, the value of inquiries from Google Ads doubled to €66,000 with the same budget.
30 minutes with Julia BühlerGoogle Meet
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Book appointment with Google ↗Or write to us via Contact, and we will get back to you within one business day.
Choose a day.
Julia Bühler
Solution Manager, UnitedAds
Thank you, see you soon.
Julia Bühler is looking forward to talking with you.
The search campaigns were expensive: in September 2024, one inquiry cost €168 and one click €1.52.
We scaled back the search campaigns, launched two Performance Max campaigns for East and Southern Africa and set up click fraud protection, which blocked 173 suspicious addresses in September 2024 alone.
Double the inquiry value with the same budget in June 2025, up to €66,000. The Performance Max campaigns alone brought in €35,000 in value at a cost of €441. The click-through rate rose by 12%, and the cost per click fell by 10%.
A personal conversation in which we assess your starting point together.
Julia Bühler · Solution Manager
Your inquiry comes directly to me. Then you can pick a time right away.
30 minutes with Julia BühlerGoogle Meet
Loading available times …
Appointment booking is currently unavailable.
Book appointment with Google ↗Or write to us via Contact, and we will get back to you within one business day.
Choose a day.
Julia Bühler
Solution Manager, UnitedAds
Thank you, see you soon.
Julia Bühler is looking forward to talking with you.
Cookies and measurement
With your consent, we use Google Analytics to measure how our website is used and Google Ads to measure which ads lead to inquiries. For this, Google sets cookies and receives data about your visit, including in the USA. Without your consent, neither takes place. More in the privacy policy.
