TemPERSO reaches more applicants through regional search

TemPERSO wanted to reach more job applicants through Google for its twelve branches. Organic search clicks rose 69%.

At a glance

Client: TemPERSO, staffing services provider
Industry: Staffing services and recruiting
Locations: 12 branches in Baden-Württemberg and Bavaria
Channels: SEO (local search, Google Maps)
Year: 2022
Website: temperso.de

+69%organic search clicks, October 2023 to May 2024 vs. January to September 2023
59search terms in positions 1 to 3 (May 2024), up from 12 in June 2022
+84%clicks on job ads over the same period

The challenge

Each branch in Baden-Württemberg and Bavaria needed to be found in its own local area, and searches for jobs and locations had to lead to the right pages.

What we did

We built dedicated pages for all twelve locations and tailored the content to relevant job profiles. Technical fixes supported our work on local search and Google Maps visibility, giving applicants a relevant local entry point.

The result

69% more organic search clicks: 18,474 from October 2023 to May 2024, up from 10,939 from January to September 2023, even though the second period is one month shorter. 59 search terms now rank in positions 1 to 3, up from 12 (June 2022 to May 2024). Clicks on job ads rose 84%.