TERD increases its revenue from Google Ads by 50%

TERD sells prepaid credit in Germany, Austria and Switzerland. From September to November 2023, revenue from Google Ads rose by 50%.

At a glance

Client: Terd UG, online retailer of prepaid credit such as Paysafecard
Industry: Prepaid credit
Channels: Google Ads (Search, Performance Max, Shopping)
Year: 2022–2024
Website: terd.de

+50%revenue from Google Ads, November 2023 compared with September
+20%orders in the same period
€1.83ad cost per order in November 2023

The task

The company wanted to grow in several countries and needed campaigns managed separately for each market.

What we did

We built separate Search, brand and Performance Max campaigns for each country and tested different target values for the cost per order. For Switzerland, we reworked the product feed. Later, France, Poland and the Czech Republic were added.

The result

50% more revenue from Google Ads in November 2023 compared with September, with 20% more orders. In November, one order cost €1.83 in ad budget. In August 2024, the Performance Max campaign for Germany reached its highest revenue per ad euro to date at 4,831%.

Services used