Van der HeusenB2B

10,6%

Click-through rate, previously 1.66%

Van der Heusen gets six times as many clicks per impression with search ads

The staffing services provider advertises on Google with a small budget. The click-through rate rose from 1.66% in February 2025 to 10.6% in April 2026.

Initial consultation on Google Ads

In the first conversation, we show you how your Google Ads account can bring more profit in the future.

In the next step, you choose your appointment.

At a glance
Client
Van der Heusen Personalservice GmbH & Co. KG, staffing services provider
Industry
Staffing services
Channels
Google Ads (Search)
Year
2025–2026
  • 10.6%click-through rate in April 2026, compared with 1.66% in February 2025
  • −23%cost per click, from €0.44 to €0.34
  • +89%inquiries in September 2026 compared with August
The task

The first ads reached many people, but only a few clicked.

What we did

We aligned search terms and ads with the jobs and services people search for and lowered the cost per click.

The result

10.6% click-through rate in April 2026 instead of 1.66% in February 2025, more than six times as high. The cost per click fell by 23%, from €0.44 to €0.34. In September 2026, inquiries were up 89% on August.

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Initial consultation

Let's find out where your budget can achieve more.

A personal conversation in which we assess your starting point together.

Julia Bühler

Julia Bühler · Solution Manager

Your inquiry comes directly to me. Then you can pick a time right away.

Initial consultation on Google Ads

In the first conversation, we show you how your Google Ads account can bring more profit in the future.

In the next step, you choose your appointment.