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Marketing Expert

Richard Madsen

Marketing Consultant Expert
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“The theme is always up to date with the changes of wordpress, following everything that’s happening.”

George Anderson

Avada’s CEO

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What problem are you trying to solve?

How much do YouTube video ads cost, and how will I be charged?

YouTube video ads are designed to fit any budget. If you’re just getting started and want your video ads to reach local customers, we recommend starting with $10/€10 a day. And you’ll have the option to set your account to bill automatically or manually.

How do I advertise on YouTube?

Any business, no matter the size, can reach the right customers on YouTube. It’s easy to create a high-quality video that tells the story of your business, and there’s flexible pricing to fit any budget.

Will I end up paying more if my ads are being placed by different CSSs?

The fact that a merchant works with multiple CSSs won’t lead to Google charging higher CPCs.

How much an advertiser pays for an ad is based on the next best bid placed by a competitor. So if a CSS places a winning bid in the auction for one of your offers, Google calculates the cost of the click based on the next best bid for a competing merchant. Google ignores bids for any offers that also come from you. This means that whether one, three, seven, or even more different CSSs bid for you in the Shopping ad auction, the CPCs paid in the auction do not increase.

Google charges this CPC to the CSS who placed the winning bid on your behalf. Note that how the CSS ultimately invoices you for the click depends on the agreement you have with them. Some add a margin for their services, some charge fixed CPCs by category, and others charge commissions only if the click actually results in a sale. You can choose the CSSs that offer a model that is right for you.

Combining different models may allow you to benefit from different types of CSS expertise. One may have superior targeting strategies and thereby ensure higher conversion rates. Another may excel in helping you acquire new customers.

What type of merchants and retailers can benefit from working with Google Shopping as their CSS?

Google Shopping enables retailers and merchants of any size and type to place Shopping ads in the European Economic Area & Switzerland.

Do I need to work with a CSS to place Shopping ads on the Google general search results page in the European Economic Area & Switzerland?

Yes, only a CSS can place Shopping ads on the Google general search results page in the European Economic Area & Switzerland. You can use Google Shopping or any other CSS of your choice. You can also participate via one or several CSSs at the same time.

What is a Google CSS Partner?

The CSS Partner badge and the Premium CSS Partner badge are granted to companies in the CSS Partner program who have qualified for Partner status. Partners who’ve earned either badge can add it to their website, other online properties, and offline marketing materials to show that Google recognizes their company as a certified CSS Partner.

What is a Comparison Shopping Service (CSS)?

A Comparison Shopping Service (CSS) is a website that allows users to search for and compare products, then redirects users to retailer sites to make purchases. In the European Economic Area and Switzerland merchants must work with one or more CSSs to begin placing Shopping ads.

CSSs work with online retailers to showcase their product offers on the CSS’s website. They offer various features to consumers, allowing them to search for and compare products offered by a range of shops.

Most CSSs also advertise their partners’ products on other channels to generate leads for them. Shopping ads on Google’s general search results pages is one channel CSSs manage on behalf of their customers. Some CSSs generate leads for you across a multitude of channels, while others offer programs dedicated to specific channels, including Shopping ads.