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Online marketing for dental practices

More patients for your treatments

Get found when patients nearby search for a dentist or a specific treatment.

We advertise your specialties, from implants to cosmetic dentistry, and guide patients all the way to an appointment request.

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Dentist and practice owner in an open white coat holding a tablet, shot from below

Initial consultation for dental practices

In the initial consultation, we show you how your practice can win more patients for your specialties online.

Next, you choose a time for your appointment.

Results
Certification

Certified Google Partner

As a certified Google Partner, we give our clients proven Google Ads expertise, direct access to Google support and data-driven strategies built for maximum performance.

Patients for your specialties

Put your practice in front of patients for the treatments you want to grow.

Patients search Google for treatments such as implants, veneers or clear aligner therapy and compare practices nearby. We move your practice up for these searches.

On your website, we explain your treatments clearly, covering the process, your team and a direct path to an appointment request or online booking.

Free initial consultation
Dentist leaning on the reception desk of his practice, with a treatment room behind himGoogle AdsGoogleChatGPTYouTube
Our approach

How we win new patients for your practice.

  1. 01

    Promote your treatments

    We build search campaigns for the treatments you want to grow, targeted to your catchment area, and exclude searches unrelated to what you offer.

    At Integra Zahnmedizin, the cost per click for search ads fell from €1.58 to €0.68 in July 2025. Go to case study
  2. 02

    Build out treatment pages

    Together with your team, we create pages on treatments, the process and common patient questions, with appointment requests or online booking built right in.

  3. 03

    Optimize your website for search

    We rework your website's structure, content and technology so your practice gets found for more search terms around your treatments.

    At Veneera, the number of keywords ranking in Google's top 10 rose by 79%. Read case study
  4. 04

    Get found in your area

    We maintain your Google Business Profile with treatments, office hours and photos. That way, your practice appears when patients nearby search for a dentist.

    At Integra Zahnmedizin, clicks from organic search rose from 45 to 226 between November 2024 and January 2025. Go to case study
  5. 05

    Plan for professional rules and approvals

    We align ads and content with you before they go live. You review any statements about treatments before they are published.

From our work

Integra Zahnmedizin gets five times as many clicks from Google Search.

INTEGRA

INTEGRA grows its clicks from Google Search fivefold

The goal: help patients in Luxembourg and the border region find the practice when they search for its treatments.

Read case study
  • ×5organic search clicks: 226 in January 2025, up from 45 in November 2024
  • +81%impressions in Google Search, from 5,013 to 9,077
Process

How we reach patients searching for your treatments.

  1. 01 / Analysis

    We clarify your specialties and available treatment slots, and review your website, Google profile and past advertising.

  2. 02 / Prioritization

    We decide which treatments and which catchment area to advertise first.

  3. 03 / Implementation

    We build treatment pages and ads and set up your profile, measurement and appointment booking.

  4. 04 / Management

    We analyze appointment requests and costs and shift budget to the treatments that bring in patients.

Marketing in the age of AI

When everyone uses AI, real substance becomes a competitive advantage.

When every practice writes its copy with AI, pages on implants and dentures sound the same everywhere. Patients then choose the practice that shows up first.

Successful marketing for dental practices takes more than AI. We do the work that makes the difference.

Request a consultation
Philip Thomisch and Alex Sperber reviewing results on a laptopPhilip Thomisch, CEOAlex Sperber, Partner
From our blog

Practical know-how you can put to work.

Initial consultation

Together with you, we choose the treatments we advertise.

For the meeting, we bring an initial assessment of your website, your Google profile and your mentions in AI answers.

Julia Bühler

Julia Bühler · Solution Manager

Your inquiry comes directly to me. Then pick a time that suits you.

Initial consultation for dental practices

In the initial consultation, we show you how your practice can win more patients for your specialties online.

Next, you choose a time for your appointment.

FAQ

FAQ on online marketing for dentists

Do you have experience with dental practices?

Yes. Our clients include INTEGRA and Veneera. Our case studies show what we achieved there.

What happens if patient inquiries fall short of expectations?

Then we course-correct. We work out the cause with you and shift budget to the campaigns that perform better.

What are dentists allowed to advertise?

Factual information about your practice and your treatments is permitted. We factor in the rules for healthcare advertising from the start, and you approve every ad and every piece of content. The legal assessment remains yours.

Can you promote specific treatments?

Yes. We align pages and ads with the treatments we choose together with you, such as implants or cosmetic dentistry. For Veneera, these were in-demand cosmetic dentistry treatments.

How do we get started?

After the initial consultation, we review your accounts, website and measurement setup. From there, we identify the levers that will have the fastest impact and implement them together with you.

Who is our dedicated contact?

You get a dedicated contact who knows your accounts and coordinates our specialists' work for you.

Is there a minimum contract term?

No. There is no minimum term, and you can cancel your contract monthly.

What do you need from us?

Access to your ad accounts and web analytics, your goals and a point of contact on your team. We'll agree with you on how much time to set aside for this.

When will we see the first results?

With Google Ads, the first conversions usually come in within a few days. Campaigns reach full performance once the bidding strategy has gathered enough data, typically after 6 to 8 weeks. With SEO, the first improvements appear after 2 to 3 months, with gains in revenue and inquiries after about 6 months. The exact pace always depends on your situation.

Who owns the accounts and data?

You do. Ad accounts, tracking and all data remain your property, even after our engagement ends.

How do you use AI?

For us, AI is a day-to-day efficiency driver. At the same time, it has unleashed an unprecedented flood of uniform content. What sets brands apart today isn't standardized prompts but the extra mile: deep industry expertise, high-quality human-written content and smart use of their own first-party data.