UnitedAdsRequest a consultation
Online marketing for home care services

More inquiries and applications for your home care service

Get found when families in your region look for a home care service, and when nurses and caregivers look for a new job.

We manage your advertising around your capacity: more clients when you have room on your routes, more applications when you're short on staff.

4.9Google reviews
verified by Trustindex
Owner of a home care service holding car keys and a smartphone, shot from below

Initial consultation for home care services

In the initial consultation, we show you how your home care service can win clients and caregivers online.

Next, you choose a time for your appointment.

Certification

Certified Google Partner

As a certified Google Partner, we give our clients proven Google Ads expertise, direct access to Google support and data-driven strategies built for maximum performance.

Win clients and caregivers

Put your home care service in front of families and applicants.

Families usually look for help at short notice and close to home. We get your home care service into Google Search and Google Maps, with your services, service area and a direct path to an inquiry.

For your open positions, we reach nurses and caregivers through Google and social media. A short application with no cover letter brings them straight to you.

Free initial consultation
Owner of a home care service with a tablet next to her company car on a residential streetGoogle AdsGoogleMetaYouTube
Our approach

How we win clients and caregivers for your home care service.

  1. 01

    Inquiries from your service area

    We advertise your services to people searching for home care, respite care (Verhinderungspflege) or support services in your service area, and exclude places you don't cover.

  2. 02

    Get found in Google Maps

    We maintain your Google Business Profile with your services, availability and photos. That way, your home care service appears when families nearby search.

  3. 03

    Pages that help families

    We explain your services, the steps up to the start of care and common questions about care levels (Pflegegrad) and cost coverage in plain language. Phone number and inquiry form are within reach on every page.

  4. 04

    Recruit caregivers

    For your open positions, we run ads on Google, Facebook and Instagram. A short application on a smartphone lowers the barrier for applicants.

  5. 05

    Manage advertising around your capacity

    When your routes are full, we shift budget to applications. When you have openings, we advertise for clients again.

Process

How we bring inquiries and applications to your home care service.

  1. 01 / Analysis

    We clarify your service area, open capacity and open positions, and review your website, Google profile and past advertising.

  2. 02 / Prioritization

    We decide whether to advertise for clients or caregivers first, and in which towns.

  3. 03 / Implementation

    We build service and career pages and ads, and set up your profile and measurement.

  4. 04 / Management

    We analyze inquiries and applications and shift budget to wherever you're short right now.

Marketing in the age of AI

When everyone uses AI, real substance becomes a competitive advantage.

When every home care service fills its pages with AI, service descriptions and job ads sound the same everywhere. Families and caregivers then choose the service that shows up first.

Successful marketing for home care services takes more than AI. We do the work that makes the difference.

Request a consultation
Philip Thomisch and Alex Sperber reviewing results on a laptopPhilip Thomisch, CEOAlex Sperber, Partner
From our blog

Practical know-how you can put to work.

Initial consultation

Together with you, we plan what to advertise first: clients or caregivers.

We discuss your service area, open capacity, open positions and current online presence with you.

Julia Bühler

Julia Bühler · Solution Manager

Your inquiry comes directly to me. Then pick a time that suits you.

Initial consultation for home care services

In the initial consultation, we show you how your home care service can win clients and caregivers online.

Next, you choose a time for your appointment.

FAQ

FAQ on online marketing for home care services

What happens if not enough inquiries or applications come in?

Then we course-correct. We work out the cause with you and shift budget to the campaigns that perform better.

Can you also recruit caregivers for us?

Yes. For your open positions, we build a career page and run ads on Google, Facebook and Instagram. We measure what each application costs and steer the budget accordingly.

We have no open capacity right now. What then?

Then we advertise for caregivers instead of clients. As soon as your routes have room again, we shift the budget back to inquiries from families.

How do we get started?

After the initial consultation, we review your accounts, website and measurement setup. From there, we identify the levers that will have the fastest impact and implement them together with you.

Who is our dedicated contact?

You get a dedicated contact who knows your accounts and coordinates our specialists' work for you.

Is there a minimum contract term?

No. There is no minimum term, and you can cancel your contract monthly.

What do you need from us?

Access to your ad accounts and web analytics, your goals and a point of contact on your team. We'll agree with you on how much time to set aside for this.

When will we see the first results?

With Google Ads, the first conversions usually come in within a few days. Campaigns reach full performance once the bidding strategy has gathered enough data, typically after 6 to 8 weeks. With SEO, the first improvements appear after 2 to 3 months, with gains in revenue and inquiries after about 6 months. The exact pace always depends on your situation.

Who owns the accounts and data?

You do. Ad accounts, tracking and all data remain your property, even after our engagement ends.

How do you use AI?

For us, AI is a day-to-day efficiency driver. At the same time, it has unleashed an unprecedented flood of uniform content. What sets brands apart today isn't standardized prompts but the extra mile: deep industry expertise, high-quality human-written content and smart use of their own first-party data.