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Online marketing for staffing agencies

More clients and applicants for your staffing agency

Get found when companies need staff at short notice, and when skilled workers in your region look for a new job.

We steer advertising by your bottleneck: more client inquiries when applicants are waiting, more applications when jobs are open.

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Staffing agencies initial consultation

In the initial consultation, we show you how to win client companies and applicants online.

Next, you choose a time for your appointment.

Certification

Certified Google Partner

As a certified Google Partner, we give our clients proven Google Ads expertise, direct access to Google support and data-driven strategies built for maximum performance.

Win clients and applicants

Put your offer in front of companies and applicants.

Companies search Google for temporary staffing or recruitment for a specific occupation and region. We put your services at the front of these searches, with a short path to an inquiry.

For your open positions, we reach applicants through Google and social networks. A short application on a smartphone takes them directly to you.

Free initial consultation
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Our approach

How we win clients and applicants for your staffing business.

  1. 01

    Inquiries from companies

    We advertise your services on searches for temporary staffing, recruitment or skilled workers in a specific occupation. We exclude regions and occupations you don't staff.

  2. 02

    Pages for your occupational groups

    For your focus areas, such as logistics, industry, care or office, we create separate pages for clients and for applicants. Each page leads directly to an inquiry or an application.

  3. 03

    Recruit applicants

    For your open positions, we run ads on Google, Facebook and Instagram. A short application without a cover letter lowers the barrier for applicants.

  4. 04

    Appear in job search

    We prepare your job ads so that Google shows them in job search. We maintain your branches in your Google Business Profile.

  5. 05

    Manage advertising around your bottleneck

    If you are short of applicants, we shift budget to job ads. If applicants are waiting for an assignment, we advertise for client companies again.

Process

How we bring you client inquiries and applications.

  1. 01 / Analysis

    We clarify occupational groups, branches, open orders and positions, and review your website, profiles and past advertising.

  2. 02 / Prioritization

    We decide whether to advertise for clients or applicants first, for which occupations and in which regions.

  3. 03 / Implementation

    We create pages for clients and applicants, ads and job ads, and set up profiles and tracking.

  4. 04 / Management

    We analyze inquiries and applications and shift budget to wherever you're short right now.

Marketing in the age of AI

When everyone uses AI, real substance becomes a competitive advantage.

When all staffing agencies write their job ads and pages with AI, offers for clients and applicants sound the same everywhere. Companies and applicants then choose the provider that appears first.

Successful marketing for staffing agencies takes more than AI. We do the work that makes the difference.

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Philip Thomisch and Alex Sperber reviewing results on a laptopPhilip Thomisch, CEOAlex Sperber, Partner
From our blog

Practical know-how you can put to work.

Initial consultation

Together with you, we plan what to advertise first: clients or applicants.

We discuss occupational groups, regions, open orders and your current online presence with you.

Julia Bühler

Julia Bühler · Solution Manager

Your inquiry comes directly to me. Then pick a time that suits you.

Staffing agencies initial consultation

In the initial consultation, we show you how to win client companies and applicants online.

Next, you choose a time for your appointment.

FAQ

FAQ on online marketing for staffing agencies

What happens if not enough client inquiries or applications come in?

Then we course-correct. We work out the cause with you and shift budget to the campaigns that perform better.

Do you advertise for clients or for applicants?

For both, with separate pages, ads and budgets. We measure both separately and shift budget to where you are currently short of clients or applicants.

Can you advertise several branches separately?

Yes. Each branch gets its own ads, its own budget and its own listing on Google. That way, you see which location brings which inquiries and applications.

How do we get started?

After the initial consultation, we review your accounts, website and measurement setup. From there, we identify the levers that will have the fastest impact and implement them together with you.

Who is our dedicated contact?

You get a dedicated contact who knows your accounts and coordinates our specialists' work for you.

Is there a minimum contract term?

No. There is no minimum term, and you can cancel your contract monthly.

What do you need from us?

Access to your ad accounts and web analytics, your goals and a point of contact on your team. We'll agree with you on how much time to set aside for this.

When will we see the first results?

With Google Ads, the first conversions usually come in within a few days. Campaigns reach full performance once the bidding strategy has gathered enough data, typically after 6 to 8 weeks. With SEO, the first improvements appear after 2 to 3 months, with gains in revenue and inquiries after about 6 months. The exact pace always depends on your situation.

Who owns the accounts and data?

You do. Ad accounts, tracking and all data remain your property, even after our engagement ends.

How do you use AI?

For us, AI is a day-to-day efficiency driver. At the same time, it has unleashed an unprecedented flood of uniform content. What sets brands apart today isn't standardized prompts but the extra mile: deep industry expertise, high-quality human-written content and smart use of their own first-party data.