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Online marketing for tax advisors

More right-fit clients for your firm

Get found when business owners, freelancers and individuals look for a tax advisor for their needs.

We advertise the specialties your firm wants to grow, and we help you hire new staff.

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Tax advisor and owner of a tax firm holding a leather folder, shot from below

Initial consultation for tax firms

In the initial consultation, we show you how your firm can win the clients that fit you online.

Next, you choose a time for your appointment.

Certification

Certified Google Partner

As a certified Google Partner, we give our clients proven Google Ads expertise, direct access to Google support and data-driven strategies built for maximum performance.

Win the right engagements

Put your firm in front of the right inquiries.

Many firms have enough work, but not always the right kind. We focus your advertising on engagements that match your specialties and capacity, such as companies in a particular industry, founders or international cases.

On your website, we clearly present your specialties, your team and how to book a first meeting. That way, inquiries arrive with the matter already clear.

Free initial consultation
Tax advisor sitting in a leather armchair with a laptop in her officeGoogle AdsGoogleChatGPTYouTube
Our approach

How we win the right clients for your firm.

  1. 01

    Promote your focus areas

    We build dedicated search campaigns for the advisory areas you want to grow, and exclude searches for services you don't offer.

  2. 02

    Pages for your client groups

    We build dedicated pages for business owners, freelancers, founders or the industries you focus on. Prospects find services, contacts and the way to an inquiry there.

  3. 03

    Make your firm visible locally

    We maintain your Google Business Profile with services, opening hours and contact details. That way, your firm appears when people in your city search for a tax advisor.

  4. 04

    Show your expertise

    Together with your advisors, we create articles on the questions your clients ask. Each page shows who wrote the content, which also matters for answers from ChatGPT and other AI assistants.

  5. 05

    Hire skilled staff for your firm

    For open positions, we build a career page and run ads on Google and social media. Applications come straight to you.

Process

How we attract the right matters for your firm.

  1. 01 / Analysis

    We clarify which engagements you want to win and how much capacity your team has, and review your current marketing.

  2. 02 / Prioritization

    We define which advisory areas, client groups and regions to focus on.

  3. 03 / Implementation

    We build pages and ads for your specialties and set up your profile, measurement and appointment booking.

  4. 04 / Management

    We evaluate the cost and quality of inquiries and align budget and campaigns with the engagements that fit you.

Marketing in the age of AI

When everyone uses AI, real substance becomes a competitive advantage.

When every firm writes with AI, tax tips and client newsletters read the same everywhere. Business owners can no longer tell which firm understands their situation.

Successful marketing for tax firms takes more than AI. We do the work that makes the difference.

Request a consultation
Philip Thomisch and Alex Sperber reviewing results on a laptopPhilip Thomisch, CEOAlex Sperber, Partner
From our blog

Practical know-how you can put to work.

Initial consultation

Together with you, we choose the engagements we advertise for.

We review your website, accounts and the specialties your firm wants to grow with you.

Julia Bühler

Julia Bühler · Solution Manager

Your inquiry comes directly to me. Then pick a time that suits you.

Initial consultation for tax firms

In the initial consultation, we show you how your firm can win the clients that fit you online.

Next, you choose a time for your appointment.

FAQ

FAQ on online marketing for tax advisors

What happens if the inquiries don't match your specialties?

Then we course-correct. We work out the cause with you and shift budget to the campaigns that perform better.

Are tax advisors allowed to advertise online?

Yes, factual advertising about your services is permitted. Your firm approves every ad and every piece of content before it goes live. The assessment under professional conduct rules remains yours.

We have enough clients. Is online marketing still worth it?

Yes, if you want different engagements or are hiring. We then advertise specifically for the specialties you want to grow and for your open positions, rather than for everything.

How do we get started?

After the initial consultation, we review your accounts, website and measurement setup. From there, we identify the levers that will have the fastest impact and implement them together with you.

Who is our dedicated contact?

You get a dedicated contact who knows your accounts and coordinates our specialists' work for you.

Is there a minimum contract term?

No. There is no minimum term, and you can cancel your contract monthly.

What do you need from us?

Access to your ad accounts and web analytics, your goals and a point of contact on your team. We'll agree with you on how much time to set aside for this.

When will we see the first results?

With Google Ads, the first conversions usually come in within a few days. Campaigns reach full performance once the bidding strategy has gathered enough data, typically after 6 to 8 weeks. With SEO, the first improvements appear after 2 to 3 months, with gains in revenue and inquiries after about 6 months. The exact pace always depends on your situation.

Who owns the accounts and data?

You do. Ad accounts, tracking and all data remain your property, even after our engagement ends.

How do you use AI?

For us, AI is a day-to-day efficiency driver. At the same time, it has unleashed an unprecedented flood of uniform content. What sets brands apart today isn't standardized prompts but the extra mile: deep industry expertise, high-quality human-written content and smart use of their own first-party data.