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Online advertising

More inquiries from a small ad budget

Even with a small budget, you win new customers from Google search.

With a small budget in particular, we think twice. Every euro has to pay off for you.

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Schedule a consultation

In the first conversation, we show you where your ad budget brings the most inquiries and orders.

In the next step, you choose your appointment.

Results
When the budget is limited

We first spend your budget on searches for your service.

With a small budget, every click counts. If it is spread across many channels and broad terms, too little is left for the searches with purchase intent.

We first spend the budget where customers search for your service. We take care of campaigns, measurement and management for you.

Our approach

We optimize your advertising with four levers. What matters is the cost per inquiry.

  1. 01

    We concentrate the budget on searches with purchase intent.

    Your ads appear to people who are looking for exactly your service. We exclude irrelevant terms.

    Case studyAt Killisperger Alois, a new bidding strategy brought 191% more inquiries in a test, and the cost per inquiry fell by 66%.Go to case study
  2. 02

    We take over the entire management of your campaigns. You have a dedicated contact person.

    A dedicated contact person sets up the campaigns, manages them and regularly discusses the results with you. You do not need your own marketing department for this.

    Case studyVerena Ahmann is advised by a dedicated contact person. Conversions rose from 50 to 83 in a month-over-month comparison.Go to case study
  3. 03

    Every campaign counts calls, forms and purchases.

    Every campaign counts calls, forms and purchases. We spend your budget on measures that win you customers.

  4. 04

    We optimize your ads and search terms every week.

    We continuously refine the campaigns and shift the budget to where it has the most impact.

    Case studyAt meine-selbstverteidigung.com, this reduced the cost per inquiry from €101 to €53.Go to case study
Process

From the first conversation to ongoing management, we take care of your advertising.

  1. 01 / Conversation

    We clarify which services earn you the most and where your customers come from.

  2. 02 / Planning

    We propose a budget and the first campaigns that will win you inquiries.

  3. 03 / Implementation

    We set up measurement and campaigns and write the ads.

  4. 04 / Management

    We improve the campaigns every week. Once a month, we discuss with you what results your campaigns have achieved.

Marketing in the age of AI

When everyone uses AI, real substance becomes a competitive advantage.

When everyone works with AI, ads are created in minutes, and your competitors' ads sound like yours. Searchers then find no reason to call you in particular.

Successful online advertising takes more than AI. We do the work that makes the difference.

Request a consultation
Philip Thomisch and Alex Sperber discussing a result at a laptopPhilip Thomisch, CEOAlex Sperber, Partner
Initial consultation

In the initial consultation, we clarify for which searches your ad budget brings inquiries.

A personal conversation about your services and your customers.

Julia Bühler

Julia Bühler · Solution Manager

Your inquiry comes directly to me. Then you can pick a time right away.

Schedule a consultation

In the first conversation, we show you where your ad budget brings the most inquiries and orders.

In the next step, you choose your appointment.

FAQ

FAQ on online advertising

Is online advertising worthwhile with a small budget?

Yes, if the budget is concentrated. We first spend it on searches backed by a concrete need. To start, we recommend an ad budget of €1,000 per month or more.

What do I need to contribute myself?

Very little. We need information about your services and your feedback on which inquiries turned into orders. We take care of everything else.

Which channels are suitable for me?

Usually Google Search first, because that is where people with a concrete need search. Other channels such as Facebook and Instagram are added when they bring customers.

When does the advertising bring the first inquiries?

With Google Ads, the first conversions usually come within a few days. The campaigns reach their full performance once the bidding strategy has collected enough data, typically after 6 to 8 weeks. How fast it goes always depends on the individual case.

What does the management cost?

Management costs €399 per month for an ad budget of up to €2,500 and €750 for €2,500 to €7,500. You pay the ad budget itself directly to Google and the other platforms.

Am I bound to a minimum term?

No. There is no minimum term.

How do you handle AI?

For us, AI is a driver of efficiency in everyday work. At the same time, the technology is causing an unprecedented flood of uniform content. What really differentiates brands today is not standardized prompts but the extra mile: sound industry expertise, high-quality handwritten content and the intelligent refinement of their own data.