Solution approach
As part of the search engine optimization, an extensive keyword research was carried out first.
With the help of these, we were able to see whether the most relevant keywords had already been included on the most important pages.
Many category pages
means of project management, the necessary optimizations were planned and tracked, so that very rapid improvements became visible.
This allowed all parties to see where the focus was at any given time and what task needed to be completed next.
Creation of new content
In order to secure the achieved rankings in the long term and to gain new ones, some category pages were expanded.
Specifically, informational content on the respective product group was created here to answer all of the user’s questions.
- Advisory content on the category pages
- Expansion of internal linking
- Alignment of category pages to alternative keywords with more search volume
