cycot reduces cost per software download by 43%

cycot sells the visualization software Lumion. After the revision of tracking and campaigns, the cost per trial version download fell from €61 to €35 in April 2022.

At a glance

Client: cycot GmbH, distributor of the Lumion software
Industry: Software distribution
Channels: Google Ads (brand, search, remarketing)
Year: 2022
Website: cycot.de

−43%cost per trial version download in April 2022, €35 instead of €61
+21%downloads in April 2022 compared with March, at 29% lower costs
600%revenue per euro of ad budget in November 2022

The task

The campaigns were meant to bring more downloads of the trial and demo version at lower costs.

What we did

At the end of March 2022, we adjusted conversion tracking and targeting and revised account settings, ad extensions and the campaigns for brand and generic searches.

The result

43% lower cost per download in April 2022, €35 instead of €61. There were 137 downloads, 24 more than in March, at 29% lower advertising costs. In November 2022, the ads brought 19 orders with €29,600 in revenue, 600% per advertising euro.