E-Bike Store LeipzigE-commerce

1.391%

ROAS

E-Bike Store Leipzig sells e-bikes and accessories at 1,391% ROAS

The specialist retailer sells e-bikes and accessories in-store and online. In May 2023, €5,745 of ad budget brought €79,924 in revenue.

Initial consultation on Shopping

In the first conversation, we show you which products earn you more profit and where your budget should go.

In the next step, you choose your appointment.

At a glance
Client
E-Bike Store Leipzig West GmbH, specialist retailer for e-bikes and accessories with an online shop
Industry
E-bikes and accessories
Channels
Google Ads (Shopping, Performance Max, Search)
Year
2022–2023
  • 1,391%revenue per euro of ad budget (ROAS) in May 2023
  • €79,924revenue with €5,745 of ad budget in May 2023
  • +48%revenue per advertising euro in March 2022 compared with February
The task

Accessories and e-bikes were to be sold via Google in a targeted way, even though prices and purchase decisions differ greatly.

What we did

We separated accessories and e-bikes into their own campaigns: Shopping ads for the accessories, Performance Max for the e-bikes, supplemented by search ads.

The result

€79,924 in revenue from €5,745 of ad budget in May 2023, revenue per advertising euro of 1,391%. There were 203 orders, 165 of them via accessories Shopping and 29 e-bikes via Performance Max. As early as March 2022, revenue per advertising euro rose from 743% to 1,101% compared with February.

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Initial consultation

Let's find out where your budget can achieve more.

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Julia Bühler

Julia Bühler · Solution Manager

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Initial consultation on Shopping

In the first conversation, we show you which products earn you more profit and where your budget should go.

In the next step, you choose your appointment.