IMG Partners cuts its cost per inquiry by 85%

IMG Partners wins clients from several countries for company formations in Switzerland. The cost per inquiry fell from around CHF 914 in the first 30 days to around CHF 133 in January 2026.

At a glance

Client: IMG Partners, Swiss provider of company formation and accounting services
Industry: Company formation and accounting
Channels: Google Ads (Search, Performance Max)
Year: 2024–2026
Website: imgpartners.ch

−85%cost per inquiry: around CHF 133 in January 2026 instead of around CHF 914 at the start
17inquiries in January 2026 at 15% lower cost than in December
CHF 37.15cost per inquiry of the Performance Max campaign for Germany in December 2025

The task

In the first 30 days, only 2 inquiries came in for an ad budget of CHF 1,827, with a cost per click of CHF 5.66.

What we did

We built a Performance Max campaign for Germany, redistributed the budget between the countries, excluded irrelevant search terms and adjusted the target cost per inquiry. In 2026, Austria was added as a new market.

The result

85% lower cost per inquiry: around CHF 133 in January 2026 instead of around CHF 914 in the first 30 days. In January, 17 inquiries came in, as many as in December, at 15% lower cost. The Performance Max campaign for Germany delivered inquiries at CHF 37.15 each in December 2025.