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Demand Gen

More new customers from YouTube, Gmail and Discover

You meet new customers on YouTube, in Gmail and in Discover, even before they search.

We regularly give you new ideas for images and videos. Whatever brings buyers gets expanded.

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Founder of a coffee brand laughing, one hand behind his head, photographed from below

Schedule a consultation

In the initial consultation, we show you where new demand for your offering can arise and what it brings.

In the next step, you choose your appointment.

Demand Gen with UnitedAds

More demand when search is exhausted.

Once existing demand is exhausted, cost per click rises. We create new demand among people who resemble your best customers.

  1. 01

    Audiences from your best customers

    Google finds similar people.

    We build audiences from the data of your most profitable customers.

  2. 02

    Real images and videos

    Recognizable in the feed.

    We put your real products, people and results in the picture.

  3. 03

    Evaluate by new customers

    Budget based on the value of new customers.

    We measure how many new customers Demand Gen brings and what they are worth.

Results

New demand for our clients from YouTube, Gmail and Discover.

Certification

Certified Google Partner

As a certified Google Partner, our clients benefit from proven expertise in Google Ads, direct Google support and data-driven strategies for maximum performance.

Beyond search

We spark interest in your offering on YouTube and in Google feeds.

Search campaigns reach people who already know what they want. Once this demand is exhausted, cost per click rises, and additional budget brings hardly any more profit.

We create new demand among people who resemble your best customers. We align your budget with the campaigns that lead to sales.

Our approach

From analysis to partnership: our plan for your Demand Gen campaigns.

  1. 01

    Analysis

    The analysis shows where new demand for your offering can arise.

    • Your customer data
    • Your image and video material
    • Your measurement
  2. 02

    Strategy

    The strategy builds audiences from your most profitable customers.

    • Similar audiences
    • YouTube, Gmail, Discover
    • Goal: new customers and their value
  3. 03

    Implementation

    During implementation, we create ads from your real images and videos.

    • Real products, people, results
    • Campaigns and audiences
    • Connection to search and remarketing
  4. 04

    Reporting

    Reporting evaluates Demand Gen by new customers and their value.

    • New customers per campaign
    • Impact on your search campaigns
    • Regular meeting with the next steps
  5. 05

    Partnership

    As a partner, we continuously bring in new images and videos.

    • New visuals
    • Planning with your other campaigns
    • Roadmap for every quarter
Google Ads in the age of AI

When everyone uses AI, real substance becomes a competitive advantage.

When everyone works with AI, images and ads are created in seconds, and much of what appears in the feeds looks the same. Your ad is easily overlooked there.

Successful new customer advertising takes more than AI. We do the work that makes the difference.

Request a consultation
Philip Thomisch and Alex Sperber discussing a result at a laptopPhilip Thomisch, CEOAlex Sperber, Partner
From our blog

Know-how that helps you.

Initial consultation

Let us check where new demand for your offering arises.

A personal conversation with a first look at your customer data.

Julia Bühler

Julia Bühler · Solution Manager

Your inquiry comes directly to me. Then you can pick a time right away.

Schedule a consultation

In the initial consultation, we show you where new demand for your offering can arise and what it brings.

In the next step, you choose your appointment.

FAQ

FAQ on Demand Gen

Is Demand Gen right for my offering?

We clarify this in the initial consultation based on your margins, search demand and the available image and video material.

Who owns the Google Ads account?

You do. The account and all data remain your property, even after the collaboration ends.

When will I see the first results?

With Google Ads, the first conversions usually come within a few days. The campaigns reach their full performance once the bidding strategy has collected enough data, typically after 6 to 8 weeks. How fast it goes always depends on the individual case.

How is the compensation structured?

The effort depends on the scope of your campaigns. After the initial consultation, you receive an individual offer with a fixed fee.

Is there a minimum contract term?

No. You work with us without a minimum term. Your contract can be canceled monthly.

How do you handle AI?

For us, AI is a driver of efficiency in everyday work. At the same time, the technology is causing an unprecedented flood of uniform content. What really differentiates brands today is not standardized prompts but the extra mile: sound industry expertise, high-quality handwritten content and the intelligent refinement of their own data.