Articles on SEO

34 articles

SEOAlex Sperber
Content effort: What Google says about effort and content quality
What Google says about effort in the Quality Rater Guidelines and how to recognize content with real added value.November 2, 202611 min.
SEOAlex Sperber
Google Search in Germany: Who wins, who loses
2,130 websites compared: who has been losing visitors from Google Search since 2024, who is growing and what role AI Overviews play.October 26, 20265 min.
Market analysisAlex Sperber
Market analysis: SEO for employment lawyers
Search volume, competition and opportunities: what SEO can achieve for employment law firms.July 21, 202614 min
SEOAlex Sperber
SEO potential report 2026 for tradespeople
How trade businesses reach local customers with targeted SEO and tap their revenue potential.June 16, 20268 min
SEOFelicitas Bürger
Google Search Console: which reports count and what we do with them
From the basics to click analysis: how to get the most out of Google Search Console for your SEO.April 6, 202610 min.
SEOAlex Sperber
SEO with BAFA funding: what you need to know
How to get government support for your SEO measures with BAFA funding.March 4, 202617 min.
SEOAlex Sperber
22 SEO myths you should leave behind in 2026
22 SEO myths that slow down your Google ranking, and what actually works.January 26, 202612 min
SEOAlex Sperber
The 25 best SEO tools for more visibility and traffic
The 25 best SEO tools at a glance: how they work, prices and concrete benefits.January 17, 202636 min
SEOFelicitas Bürger
How to find the right link building agency
What to look for when choosing a link building agency.January 14, 202610 min
SEOAlex Sperber
All Google ranking factors at a glance: 99 factors as of 2026
All 99 Google ranking factors for 2026 in one guide to better rankings.January 13, 202620 min
SEOAlex Sperber
Google updates explained: from 2000 to October 2026
Google updates in chronological order: what happened each time and what you can learn from it.December 31, 20257 min
SEOAlex Sperber
The best SEO agencies in Germany: how to recognize the right one
The leading SEO agencies in Germany in 2026 and how to find the right partner.December 30, 20255 min
SEOFelicitas Bürger
The JavaScript problem: why AI crawlers often do not see your content
Why generative AI search engines may not see your website at all.December 27, 20256 min
SEOAlex Sperber
20 tips to optimize your Google Business Profile
How to optimize your Google Business Profile, reach 84% of local searches and appear in the Map Pack.December 23, 202513 min.
SEOFelicitas Bürger
Google ranking factors 2026: trust, agents, brand
In 2026, Google prioritizes authenticity, and AI agents are changing SEO. Your roadmap to good rankings.December 23, 202519 min
SEOFelicitas Bürger
The 100 best SEO tips for 2026
SEO in 2026 also means being recognized by AI systems as a trustworthy source. Our most important tips.December 18, 202519 min
SEOAlex Sperber
Shopify SEO: where your store loses visibility on Google and how we fix it
How to fix typical SEO weaknesses in Shopify and gain more visibility and customers in 2026.December 10, 20258 min
SEOFelicitas Bürger
Crawling, indexing and ranking: how your website gets into search
Crawling, indexing and ranking: how search engines get from signals to semantic answers.December 9, 20256 min.
SEOFelicitas Bürger
SEO predictions for 2026: what has happened and what it means for your website
Ten forecasts and the strategies that will help you hold your ground in AI search in 2026.November 24, 20255 min
SEOSven Nossek
SEO metrics: what really counts in AI search
Which SEO metrics really count in AI search.October 14, 20258 min
SEOAlex Sperber
Lovable SEO: how your project becomes visible on Google and in AI search
Strategy and tips so that search engines and AI systems find and display your Lovable project.August 14, 20256 min
SEOFelicitas Bürger
SEO for insurance companies: how to gain visibility alongside comparison portals
How insurers succeed with SEO in a fiercely contested market.April 8, 20259 min
SEOFelicitas Bürger
Ranking loss: how to find the causes and fix them
Analyzing and fixing ranking losses: causes, Google tools and the next steps.March 20, 202511 min
SEOAlex Sperber
SEO for trade businesses: how customers from your region find you on Google
Business profile, one page per service and consistent company data: how trade businesses get found in their region.March 18, 20254 min
SEOFelicitas Bürger
10 practical SEO tips for your Gambio online store
Ten practical tips for better Google rankings for your Gambio online store.March 11, 202512 min
SEOAlex Sperber
SEO for lawyers: how your law firm wins cases via Google
Trust begins on Google. How SEO for law firms works and wins clients.March 4, 202516 min
SEOAlex Sperber
SEO for doctors and clinics: more patients via Google Search
How practices and clinics get found locally, show trust and stay within the limits of the German Therapeutic Products Advertising Act (Heilmittelwerbegesetz).January 21, 20253 min
SEOFelicitas Bürger
The complete Shopware SEO guide: how your store gains visibility and customers
How to make your Shopware store visible on Google with SEO and win more customers.August 12, 202418 min
SEOAlex Sperber
The best SEO agencies in Munich: how to find the right one
The leading SEO agencies in Munich and how to choose the right one.October 18, 20235 min
SEOSven Nossek
Google and YMYL content: a guide to content on health, finance and law
What Google expects from content on important areas of life (YMYL) and how to meet these requirements.July 18, 20235 min
SEOAlex Sperber
Search engine marketing explained: How SEO and SEA bring in customers together
How SEO, search engine advertising and the Google Business Profile work together and what AI search changes about it, as of October 2026.June 5, 20238 min
SEOAlex Sperber
What SEO costs: agency, freelancer and in-house team compared
What SEO costs with an agency, a freelancer or your own team, what the price depends on and which questions help you compare offers.June 8, 20227 min
SEOFelicitas Bürger
WordPress SEO: 10 measures for more speed and better rankings
Ten tips for faster WordPress sites and better Google rankings.April 6, 20225 min.
SEOAlex Sperber
SEO consulting: Succeeding with the right service provider
How to find the right SEO service provider and what professional consulting does for your company.August 6, 202013 min

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