Project Description

Ana Alcazar sets relatively new trends and surprises time and again with loving designs and unusual material combinations, which not only meet the tastes of customers in Germany but also internationally. The mix of stylish business wear and modern fashion is a real insider tip from the fashion scene.

The goals

  • Improve the marketing efficiency of shopping ads
  • Increase the reach of shopping ads
  • Reduce the CPC of shopping ads

The following special features had to be taken into account:

  • The products and services require a lot of explanation.
  • The path to completion is mostly indirect and includes an internal negotiation process.
  • The decision-making process is often influenced by several people.

The approach

  • Integration of the UnitedAds Shopping price comparison into the Google Shopping campaigns
  • Optimization of the Google Shopping Feed
  • Adjustment and optimization of bid strategies

The results

  • Reduce average CPC by more than 14%
  • Increase in clicks by more than 10%
  • The cost-sales ratio could be significantly improved for the ongoing campaigns

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