The advantages of integrating Google Ads and Hubspot
With Hubspot, we solve a critical problem for many companies doing B2B marketing with Google Ads: scalable and consistent lead management.
- With Google Ads in HubSpot, you can target your customers with highly relevant ads and report on the actual ROI of your campaigns.
- Use Hubspot to create audiences for your Google Ads campaigns that automatically sync with your Google Ads account. Analyze the success of your ads through a series of attribution views, and see how your ad spend is impacting your bottom line.
- Develop consistent communication between lead and purchase closure
Seamless connection between Google Ads and Hubspot
We connect your Google Ads Pixel with HubSpot to create website audiences based on detailed interactions customers have with your website. In addition, we use CRM data point to create even more specific target groups, write targeted ads and thus further increase the success of your Google Ads campaigns.
Analyze keywords on a deal or revenue basis
Analyze which keywords have the highest CPC and which generate the most revenue for your business. Based on the keywords that impact your bottom line, you can better decide which keywords you should continue to bid on.
Clicks and leads are great, but they don’t mean sales. When you integrate your Google Ad campaigns with HubSpot, you can create a direct link between clicks on your ads and the return on your ad spend. This makes it easy to prove the ROI of your Google Ads campaigns.
Develop a compelling customer journey
Make sure you continue the conversation with your leads after they interact with your ads. Create workflows triggered by ad interactions that deliver the necessary follow-up and incorporate them into a lead nurturing campaign to ensure consistency across all touchpoints.