Choosing a category is a must for optimizing your Google Business profile. Here are the reasons why:
Are you found in the search
A whopping 84% of business profile views on Google come from user research (i.e., the customer searched for a product, service, or categorical term and the company’s profile was displayed), while only 16% come from direct searches (the customer entered the company’s name or address). This is especially true for companies whose name does not indicate their service (e.g., Fresh Express or Hugo’s Catering).
Highlight category-specific functions
Once you select a category, Google will provide you with category-specific features that will make your profile more attractive and effective. For example, restaurants can add a menu or a reservation button.
Hotel profiles include star ratings and hair salons can confirm that they have experience with thin or curly hair. These details can help consumers choose you over competitors.
Your category will appear at the top of your Google Business profile.
Google offers a certain number of categories, so it is important to choose the right ones. Below you will learn how to optimize your Google business profile using categories:
1. be specific
If you are a nail salon, select “nail salon” and not just “salon”. If you are a restaurant, select “Egyptian Restaurant”, “American Restaurant”, etc., not simply “Restaurant”.
A drop-down list of categories appears as soon as you start typing. However, you can also get a complete list of GMB categories
see to make sure you find the most specific one for your business (there are over 3,000 categories, so it’s worth taking a look).
2. select secondary categories
Many companies fall into multiple categories. Set your main category to your main offering (e.g. “Grocery”) and then select additional categories that apply, such as “Grocery Delivery Service” or “Gourmet Grocery.”
3. do not overdo it
Want Google to connect you with consumers who need your service? Then select only categories that fit your offer. For example, if you are a repairer of household appliances, select only “Repair of household appliances” and not “Supplier of spare parts for household appliances”. Technically, you supply spare parts, but this is not a stand-alone offering from your company.