In physical retail, such as a hardware store, B2B customers are often identifiable by their work clothes.
Online, on the other hand, the distinction between B2B and B2C customers is far more complex: both customer groups often use the same search terms in Google searches. This makes it a challenge to target them with digital strategies.
The online retailer Smarte Rauchmelder has successfully mastered this challenge: Through the clever use of first-party data, the company was able to launch targeted campaigns that significantly increased B2B sales. A tracking concept specially developed by UnitedAds to measure conversions played a decisive role here.