Google Ads Account Suspension: What Now?

Few things are more frustrating for businesses relying on Google Ads than receiving that dreaded account suspension notice. Whether you’re a small business owner or managing a large-scale campaign, an account suspension can disrupt your marketing efforts, halt sales, and throw your growth strategy into disarray. The notification often leaves advertisers confused, wondering why it happened and, more importantly, what steps they need to take next.

In this blog post, we’ll guide you through the common reasons for Google Ads suspensions, how to appeal or resolve the issue, and offer tips on preventing future suspensions. If your account has been suspended, don’t panic—let’s break down what you can do to get back on track.

There are some steps you can take to avoid or unblock your Google Ads account:

The most important step in avoiding a Google Ads suspension is ensuring that your account complies with Google’s policies. Google Ads has strict guidelines covering ad content, keyword usage, and landing page quality. For example, ads should not be misleading, promote prohibited products, or link to deceptive or low-quality landing pages.

Take the time to familiarize yourself with these guidelines and apply them consistently across your campaigns. Review Google’s Advertising Policies regularly, as they are frequently updated, especially in areas such as healthcare, financial products, and cryptocurrency. Staying informed will help keep your ads in line with the platform’s expectations.

Even if your account is running smoothly, regular monitoring is crucial. Google Ads flags violations through its system, and spotting them early can prevent a minor issue from escalating into a suspension.

Check your account for warnings, policy violation notifications, and performance metrics. Address any flagged issues as soon as they arise. Additionally, ensure that your campaigns aren’t accidentally violating policies by using restricted keywords or linking to pages that Google deems inappropriate.

By staying proactive, you’ll avoid many of the common reasons for suspension, like policy violations or unacceptable business practices.

If your account does get suspended, the first thing you should do is contact Google Ads Support. Google typically provides a brief explanation for the suspension, but their support team can offer further insight. Understanding the specific reason behind your suspension is the first step toward resolving the issue.

Once you know the cause, take immediate action to correct the problem. This could involve updating your ads, fixing a problem with your landing page, or clarifying your business model to ensure it aligns with Google’s guidelines. The quicker you address the issue, the sooner you can begin the process of reinstating your account.

If you believe your account was wrongfully suspended, you have the right to appeal. Google Ads allows advertisers to submit a complaint or request a review. In this case, make sure you provide all necessary documentation and a clear explanation as to why the suspension was unwarranted.

Keep in mind that the appeals process can take some time, and there is no guarantee that your suspension will be overturned. However, if you genuinely believe there was an error, it’s worth pursuing this option to reinstate your account.

If all else fails and your appeals are unsuccessful, your final option may be to create a new Google Ads account. However, this is not a step to be taken lightly. Google monitors for duplicate accounts, and creating a new account without resolving the issues from the suspended one can lead to another suspension.

When creating a new account, ensure that you thoroughly understand and follow Google’s guidelines to prevent future problems. Make changes to your ad strategy, landing pages, or business practices to ensure they align with Google’s policies, avoiding the same mistakes that led to your initial suspension.

Yes, working with a Google Ads agency can be highly beneficial if your account has been suspended.

Agencies specialize in managing Google Ads accounts and often have a deep understanding of Google’s policies, making them well-equipped to navigate the suspension process. They can analyze the reasons for your suspension, offer guidance on how to rectify the issue, and even communicate directly with Google on your behalf. Additionally, agencies may have insider knowledge of common pitfalls and best practices, helping you avoid future suspensions.

If you’re unsure how to handle the situation or need expert assistance, partnering with an experienced agency can save you time and increase your chances of successfully restoring your account.