Recruiters and temporary employment agencies play an important role in the placement of workers with companies. But in today’s digital world, it is essential for these companies to maximize their reach and visibility. One of the best ways to do this is through the use of Google Ads. In this article, we will find out how recruiters and temp agencies can use Google Ads to increase their business.

Increase your visibility

With Google Ads, your business can land at the top of search results. This means that you are directly in the field of vision of potential candidates and clients as soon as they search for recruitment or temporary staffing services.

Carefully worded ad copy, paired with a well-optimized landing page, can mean the difference between a click and a drop-by.

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Targeting at the highest level

The beauty of Google Ads lies in its targeted nature. You can target your ads to specific regions, cities or even zip codes.

You can also target them to specific times of the day, days of the week, or device types.

But the key is: you reach candidates based on their search queries with Google Ads.

This means that you can target people who are actively looking for a new job or for your services.

Find the right keywords – The key to success with Google Ads

Keywords are the heart of every successful Google Ads campaign. You determine when and where your ads are placed. But how do you find the right keywords for your staffing and temp agency? Here are five simple steps to guide you on the path to an effective keyword strategy.

  1. Brainstorm: start by brainstorming and jotting down all the terms and phrases your potential clients might use when they search for your services. Think about your services, locations and the types of jobs you refer.
  2. Use keyword tools: Tools like Google Keyword Planner can help generate new keyword ideas and learn how often certain terms are searched for. You can also see the competition and the cost per click for each keyword, which helps you make informed decisions.
  3. Competitive analysis: take a look at your competition. What keywords do they use in their ads? This can help you find new ideas and understand which keywords are most valuable in your industry.
  4. Keyword Grouping: Once you have a list of potential keywords, it’s time to organize them into thematic groups. This makes it easier to write appropriate ad copy and track the performance of your keywords.
  5. Monitoring and optimization: After launching your campaign, you should regularly monitor your keyword performance. Use the data you collect to refine and optimize your keyword list, remove keywords that aren’t working and add new ones.

The path to the right keywords may seem intimidating at first, but with the right approach and tools, it can be an exciting process that helps your business achieve the visibility and growth it deserves.

Finding the right keywords is crucial to the success of your Google Ads campaign. Here are ten keyword ideas you might consider as a staffing and temp agency:

Keyword ideas for recruitment and temp agencies

  1. “Recruitment [Ihr Standort]“: With the location reference you reach potential customers in your proximity.
  2. “Temporary employment agency [Ihre Branche]“: Specialize your keywords to the industry you work in.
  3. “Job search [Ihr Standort]“: This keyword is perfect for job seekers.
  4. “Personnel consulting [Ihr Fachgebiet]“: If you specialize in certain professional fields, this keyword can be very effective.
  5. “Temporary workers”: a good keyword for companies looking for short-term employees.
  6. “Professional recruitment”: use this keyword to emphasize your expertise.
  7. “Staffing Services.” A general keyword that can appeal to both job seekers and employers.
  8. “Vacancies [Ihre Branche]“: A keyword specifically designed for job seekers in your industry.
  9. “Flexible staffing resources”: a good keyword for companies looking for flexible staffing solutions.
  10. “Recruiting Solutions.” A general keyword that can be attractive to all types of companies.

Each of these keywords has the potential to increase your visibility and drive relevant users to your website. But remember, the key to success is continuous optimization. Use the data Google Ads gives you to constantly refine and improve your keyword strategy. With the right keywords, the path to success is paved.

How to write perfect ad texts for your Google Ads campaign

Good ad copy can be the difference that gets potential customers to click on your ad instead of scrolling past it. Here are some tips on how to write compelling and effective ad copy for your staffing and temp agency:

  1. Speak directly to your target audience: Use language that speaks to and understands your target audience. Refer to specific problems or needs they may have and show how you can solve them.
  2. Leverage your keywords: By including your keywords in the ad text, you make your ad more relevant to users’ search queries. This can lead to higher click-through rates and better rankings in search results.
  3. Use your Unique Selling Point (USP): What makes your company unique? Use your ad copy to stand out from the competition and convince potential customers that you are the best choice.
  4. Add a clear call-to-action (CTA): prompt users to take a specific action, such as “Apply Now,” “Contact Us Today,” or “Learn More.” A good CTA can help increase the click-through rate and conversion rate.
  5. Test and optimize: Finally, it’s important to test different ad copy and see what works best. Use the performance data that Google Ads offers to constantly improve and optimize your ad copy.

Writing a perfect ad copy is an art in itself. It requires creativity, strategic thinking and a deep understanding of your target audience. But with these tips and an optimistic approach, you can create ad copy that hits the mark. Be ready to take your Google Ads campaign to the next level and get impressive results.

A strong-selling ad requires more than just a good product or service; it needs creativity, a deep understanding of the target audience, and a strong call to action.

Here are five ideas to make your Google Ads ads better:

5 Ideas for your Google Ads

  1. Use emotion: “Do you feel overwhelmed by the job search? We are here to help you. Our experts will support you every step of the way to your dream job.”
  2. Give an incentive: “Apply now and get free career counseling! Take advantage of this unique opportunity to make your next career move.”
  3. Show your expertise: “With over 20 years of experience in recruitment, we know the industry like the back of our hand. Let us help you find the perfect job.”
  4. Use social proof: “Thousands of satisfied customers can’t be wrong. Read their experiences on our website and learn why we’re their first choice for job hunting.”
  5. Personalize your ads: “Looking for engineering jobs in Berlin? We have the best offers for you. Click here to advance your career.”

Measure your success: Important KPIs for your Google Ads campaign

One of the biggest advantages of Google Ads is the ability to measure the success of your campaigns. From the number of clicks and impressions to conversion rate and ROI, you get detailed reports that help you refine and improve your strategy.

So measuring the success of your Google Ads campaign is critical to understanding what’s working and where improvements can be made. But which metrics or key performance indicators (KPIs) should you keep an eye on?

Here are three KPIs that are of particular importance to staffing and temp agencies:

  1. Conversion rate (CR): The conversion rate is the percentage of users who take a desired action after clicking on your ad, such as filling out a form or applying for a job. A high conversion rate indicates that your ad and landing page are effective.
  2. Cost per acquisition (CPA): The CPA indicates how much you pay on average for a conversion. A low CPA is the goal, as it means you are efficiently acquiring new leads or customers.
  3. Return on Ad Spend (ROAS): ROAS shows how much revenue you generate in relation to your advertising spend. A high ROAS means that your campaign is profitable.

These KPIs provide a solid foundation for measuring and improving your Google Ads campaign. But don’t forget to align your KPIs with your specific business goals. For example, if your goal is brand awareness, impressions and reach might be more important than conversion rate.

Flexibility and control

New trends are emerging, applicant behavior is changing, and competition is intense. Here are three reasons why flexibility in Google Ads is especially important for staffing firms:

  1. Adapting to changing market conditions: Trends come and go, and what works today may not work tomorrow. With Google Ads you can pause, edit and restart your ads at any time. This means you can respond quickly to market changes and ensure your campaigns are always relevant and effective.
  2. Optimize for better performance: Google Ads provides detailed reports on the performance of your campaigns. This data is a valuable tool for optimizing your ads. You can adjust keywords, change ad texts, and test different bidding strategies to get the best results.
  3. Control your budget: With Google Ads, you have full control over your budget. You can set how much you want to spend per day and can increase or decrease your spending at any time. This gives you the freedom to customize your strategy to meet your financial goals.

Case Study “Google Ads for Recruitment”.

Of course, we want these benefits to be more than just theory. So let’s take a concrete example and illustrate how Google Ads can help staffing and temp agencies succeed.

Suppose you run a recruitment agency called “PersonalPro” in Berlin. You specialize in the placement of IT experts and want to promote your services more and reach new candidates and clients. This is where Google Ads comes in.

  1. Increase visibility: With Google Ads, you create ads that target keywords such as “IT recruitment Berlin”, “IT temporary employment” or “IT jobs Berlin”. Every time someone types these keywords into Google, your ad will appear at the top of the search results. Imagine the attention your services will receive from potential candidates and clients!
  2. Specific targeting: You only want to reach candidates and customers from Berlin and the surrounding area. No problem! With Google Ads, you can target your ads to be displayed only to users in that specific region. You can even choose what times of day you want your ads to run to increase the likelihood that the right people will see them.
  3. Measurable results: After launching your Google Ads campaign, you can track exactly how many people saw your ads, how many clicked on them, and how many of them landed on your website and signed up for your services. This information is invaluable for refining and improving your ad strategy.
  4. Cost efficiency: With Google Ads, you only pay when someone clicks on your ad. This means that every time someone clicks on your ad and goes to your website, you see a direct return on investment for your advertising budget.
  5. Flexibility and control: you notice that ads with certain keywords are more successful than others. With Google Ads, you can easily pause ads that aren’t performing well and redirect your budget to the more successful ads.


Google Ads offers a wealth of benefits to recruiters and temp agencies. It’s a cost-effective, measurable and flexible way to increase your visibility, reach qualified candidates and ultimately grow your business. Dive into the world of Google Ads and experience the difference. Leverage the full potential of your recruiting strategy and be prepared to exceed your goals.

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