Advertisers must be checked by Google if they want to place ads for financial services in Germany. The purpose of the review is to ensure that these advertisements comply with the applicable laws and regulations.
Who is affected?
All advertisers who wish to place ads for financial services in Germany are affected by the review. This applies regardless of whether the services are regulated by a German regulatory authority or not.
How can I have myself checked?
Most advertisers must submit a third-party confirmation from the Google partner G2. The third-party confirmation from G2 confirms that the advertiser is licensed by the competent German regulatory authority for financial services or is exempt from the requirements.
Government agencies and approved third parties must request verification directly from Google.
What information do I need to provide for the review?
You must provide the following information for the check:
- Your company data
- Your registration data
- Information about your financial services
How long does the inspection take?
The review usually takes 10 working days.
What happens if my review is rejected?
If your review is rejected, you can lodge an appeal.
Further information on verification for financial services can be found on the Google Ads website.
The review of financial services in Germany is a measure to raise consumer protection standards in the financial sector. The review is intended to ensure that financial services advertisements are transparent and truthful and that advertisers have the necessary authorization.
The check is required for all ad formats and extensions.