Question: Dr. Meier, you are the managing director of an orthopaedic clinic in Berlin. Some time ago, you launched Google Ads campaigns to attract new patients. Can you tell us something about your experience?
Answer: Yes, with pleasure. We launched the Google Ads campaigns about a year ago. We wanted to increase our visibility in Google’s search results and target our ads to potential patients in Berlin.
Question: How did you set up the campaigns?
Answer: We first set up our location information with Google Ads. We then selected keywords that we wanted to target with our ads. These keywords should relate to the services and products of our clinic that are relevant to potential patients in Berlin.
Once the location information and keywords were set up, we created our ads. These ads should be appealing and informative and highlight the key benefits of our services.
Question: How have the campaigns gone so far?
Answer: The campaigns were very successful. We have significantly increased our visibility in Google search results and have been able to target our ads to potential patients in Berlin.
Question: What results have you achieved with the campaigns?
Answer: We have seen a significant increase in website visitors and inquiries from potential patients as a result of the campaigns. This has led to an increase in the number of new patients.
Question: What tips would you give other clinic operators who want to start with Google Ads campaigns?
Answer: I would recommend that you first familiarize yourself with the basics of Google Ads. There are a number of resources that can help you with this.
Question: What are the biggest challenges when running Google Ads campaigns for clinics?
Answer: The biggest challenge is to find the right keywords. These keywords should relate to the clinic’s services and products that are relevant to potential patients.
Question: What trends do you see for the future of Google Ads campaigns for clinics?
Answer: I think that Google Ads campaigns will become even more important for clinics in the future. This is due to the fact that more and more patients are searching for healthcare providers online.