Naturally, potential customers of a software will have higher requirements for the website of a software company than for, let’s say, a handicraft business. Many users will draw direct conclusions about the quality of the software offered from the quality of the website. In the case of a craft business, this connection is much less relevant.
On-page SEO refers to all the changes and improvements that can be made directly to your website to improve its position in search engines. It is not only about content, but also about the technical design of the website.
A key aspect of on-page SEO is, of course, incorporating keywords into your content. But it’s not just about placing keywords somewhere on the page. They should be used in headings, in the body of text, in alt texts of images and in meta tags. At the same time, it is important to avoid keyword stuffing, as this can be penalized by search engines.
Furthermore, a clean and clear structure of your website is of great importance. Each page should have a logical URL, and your site should have a sitemap.xml file that helps search engines crawl and index it.
Another important factor is the loading time of your website. Search engines prefer websites that load quickly, as a high load time leads to a worse user experience. Use tools like Google PageSpeed Insights to check your website load time and identify optimization opportunities.
Finally, you should also pay attention to mobile optimization. More and more people are using their mobile devices to browse the web, and search engines like Google are including a website’s mobile-friendliness in their ranking factors.
In summary, on-page SEO is a multifactorial approach that takes into account both the quality of the content and technical aspects of the website. By improving on-page SEO, you can significantly increase the visibility and user experience of your website.