The AI hype triggered by the release of OpenAI’s AI chatbot ChatGPT does not stop at Google – on the contrary. Rival Microsoft has been able to steal market share from the industry leader by integrating ChatGPT into its Bing search, raising Google’s alarm.
How Google would react, especially in terms of search results and ads, has been the object of speculation ever since. As part of I/O 2023, Google has now unveiled its version of the AI-powered search of the future.
Unlike Microsoft, Google relies less on the chatbot approach – although the search engine provider has launched a potent ChatGPT challenger with Bard. Instead, Google remains largely true to itself.
Google search does get a little more colorful. However, the company refrained from a redesign à la ChatGPT Messenger. The support of integrated generative AI comes into play in answering search queries, among other things.
The search results display comes as a mix of chatbot-style AI responses and classic results. What is new is that even more complex questions are to be answered better in the future. Google calls its greased-up AI search results Snapshots.
Under the answer text with the most important and further information, users should be given the opportunity to ask questions. When answering, you switch to a chat style. Here – as with ChatGPT – the previously given answers flow into the response.