The first and most obvious benefit of both cross-selling and up-selling is the ability to increase the average order value and thus overall sales. This is a compelling argument for why these strategies should be used in your online store.
Improve customer satisfaction
When customers are able to purchase products that better meet their needs or are informed about products they would have otherwise overlooked, it can improve their overall satisfaction and increase trust in your online store. This can lead to higher customer loyalty and more repeat purchases.
More efficient sales process
Cross-selling and up-selling can also help make the sales process more efficient by reducing the number of interactions needed to complete a purchase. This not only improves the customer experience