Principles are important in content marketing and you can expect your content marketing agency to adhere to them.
Look for the values that guide their business on the agency’s website. What did they emphasize in particular? What is important for them? Are these things also important for your brand?
A good agency will also have a zero-tolerance policy for issues such as plagiarism, low-quality content, manipulative content, content created just for search engines, or content that violates Google’s spam guidelines.
The right content marketing agency should be completely transparent about their business practices, past clients, employees or contract staff, and pricing.
For example, if the agency promises all sorts of things for a ridiculously low price, this is a warning sign. Another warning sign is if it appears that the agency is trying to hide something.
Check the agency’s website carefully, ask lots of questions and expect clear answers. The right agency will be completely transparent and happy to provide you with these answers.