To find the best deals, users often search for keyword combinations that include [Markenname] or [Produkt] as well as the words “deals,” “Black Friday” or “Cyber Monday.”
Using the historical results of Google Trends, you can find out which offers are popular in certain product categories. If you want to offer discounts on Black Friday or Cyber Monday, it may be worth dedicating a separate page to each product or service.
If you have the opportunity, you should plan the creation of these landing pages and their content as far in advance as possible.
Then, until those pages are actually needed, you should set up a 302 redirect (a temporary redirect as opposed to a permanent 301 redirect). This gives you enough time to prepare the pages for your customers, and Google can check the website thoroughly.
Even better, create a “mini-site” with Black Friday/Christmas-themed pages that can be hidden from visitors until the holiday season approaches.
Once the pages are created, they need to be added to your XML sitemap and navigation. Remember, the purpose of creating these new landing pages is to attract visitors via Black Friday related searches.
However, make sure that returning visitors can see the updated pages to take advantage of your offers. By adding the new pages to your sitemap, you ensure that the Google bot can find and index them quickly.
By taking these two actions, you will increase the visibility of your Black Friday landing pages to both visitors and search engine crawlers.
Remember: Black Friday URLs on your website are not temporary. Therefore, it is important that these sites remain as long as possible.