How to submit a quote request to a Google Ads agency

Google Ads
is a powerful tool to attract potential customers to your website and improve your online presence. But if you don’t have experience with Google Ads, it can be difficult to run a successful campaign.

A
Google Ads agency
can help you achieve your marketing goals and improve your online presence. But how do you submit a quote request to a Google Ads agency?

In this blog post, we will show you the most important steps you should follow to build a professional and successful collaboration with a Google Ads agency.

Choosing the right Google Ads agency is a crucial step in ensuring the success of your online marketing campaigns. Here are some tips that can help you choose:

Define clear goals and expectations

Before you start looking for a Google Ads agency, you should define clear goals and expectations for your campaigns. Think about what you want to achieve, which target group you want to address and what budget you have available. By setting your goals, you can ensure that the agency meets your requirements.

Verification of references and track record

It is important to check the credentials and track record of a Google Ads agency before you decide to work with them. Ask for case studies or customer reviews to gain insight into the agency’s past work. A successful agency will be proud of its achievements and will be able to provide you with references.

Analysis of the services offered

Make sure that the Google Ads agency offers the services you need. Check to see if they specialize in specific industries or have broad expertise in multiple areas. Depending on your needs, you can choose a specialized agency or choose an agency that offers a wide range of services.

Transparent communication and cooperation

Working with a Google Ads agency requires clear and open communication. Make sure the agency is able to answer your questions and give you regular updates on the progress of your campaigns. A good agency will work with you and take your opinions and concerns into consideration.

The offer of a Google Ads agency should include the following points:

1. Strategy development and keyword research: the agency should conduct a thorough analysis of your goals and target audience to develop an effective strategy. This includes choosing relevant keywords to support your ads.
2. Campaign build and ad design: The agency should build your Google Ads campaigns and create appealing ads. This uses relevant content and engaging copywriting to appeal to potential customers.
3. Setting optimization and budget management: The agency should make the right settings for bids, target groups, locations and ad spaces to place your ads most effectively. In doing so, they should also manage the budget efficiently to achieve maximum return on investment.
4. Monitoring and optimization of campaigns: A good Google Ads agency continuously monitors the performance of your campaigns and makes optimizations to increase effectiveness. This includes testing new ad copy, adjusting bids, and adding or removing keywords.
5. Performance measurement and reporting: The agency should provide regular reports on the performance of your Google Ads campaigns. These reports include key metrics such as clicks, impressions, conversion rates, and cost per conversion. They should also provide you with recommendations to further improve results.
6. Transparent communication and cooperation: A reliable Google Ads agency should maintain open and transparent communication with you. You should receive regular updates on the progress of your campaigns and be involved in the decision-making process. Your questions and concerns should be answered in a timely manner.
7. Analysis and advice: the agency should continuously analyze your campaigns and provide you with advice and recommendations to improve results. You should be able to identify trends and changes in your industry and adjust your strategy accordingly.
8. Support and customer service: A good Google Ads agency should provide you with reliable support and customer service. You should be able to resolve your questions and issues quickly and professionally.

Please note that the exact services and contents of the offer may vary depending on the agency. It is important to make clear agreements about the services and costs in advance to avoid misunderstandings.

When evaluating the offer of a Google Ads agency, you should consider the following criteria:

1. Experience and expertise: Check the agency’s experience and expertise in Google Ads. Ask for references and track records to ensure they have the expertise to effectively manage your campaigns.
2. Customer Service and Communication: Evaluate the quality of the agency’s customer service and communication. Pay attention to how quickly and effectively they respond to your questions and concerns. Transparent and regular communication is important to stay informed about the progress of your campaigns.
3. Portfolio and Case Studies: Ask for insights into the agency’s portfolio and case studies of past projects. Check if they have experience in your industry and if their previous campaigns were successful. This will give you an idea of the quality of their work.
4. Scope of offer and services: Pay attention to what services are included in the agency’s offer. Check to see if they offer the specific services you need, such as strategy development, keyword research, campaign setup, optimization and reporting. Make sure that the offer is tailored to your individual requirements.
5. Transparency in costs: Clarify in advance what the agency’s cost structure looks like. Ask about fees and if there are any hidden costs. It is important to have a clear understanding of costs so you can plan your budget accordingly.
6. Customer reviews and testimonials: Look for reviews and testimonials from other customers to learn about their experience with the agency. This can help you get a realistic picture of the reliability and quality of the agency.
7. Cooperation and flexibility: Note how flexible the agency is and whether it is willing to respond to your individual requirements. A good agency will adapt to your needs and provide customized solutions rather than a “one-size-fits-all” approach.

Carefully evaluate the Google Ads agency’s offering against these criteria to ensure they are the right choice for your online marketing needs.

Onboarding a Google Ads agency is an important process to ensure that the collaboration starts smoothly. Here are the steps that should be included in the onboarding process:

1. Clarify goals and expectations: Discuss in detail your goals and expectations for your Google Ads campaigns. Tell the agency what kind of results you want to achieve and what audience you want to target. This helps the agency to target your campaigns accordingly.
2. Transmission of information: Provide the agency with all relevant information about your company, your products or services, and your target audience. The more the agency knows about your company, the better they can design your campaigns.
3. Access to accounts and data: Grant the agency access to your Google Ads accounts and other relevant data. Make sure the agency has the necessary permissions to manage your campaigns and generate reports. However, protect sensitive information such as passwords and credentials.
4. Coordination of communication: Determine how the communication between you and the agency should take place. Determine the preferred communication channel, whether there should be regular meetings or updates, and how quickly you can respond to inquiries or change requests.
5. Establish timelines and milestones: Discuss the timeline for implementing campaigns and establish milestones to monitor progress. This helps both sides stay on top of things and ensure that campaigns are implemented in a timely manner.
6. Creation of an action plan: Together with the agency, you can create an action plan that defines the next steps and tasks. This plan should include strategy development, keyword research, campaign setup and other important steps.
7. Clarify budget and costs: Discuss the budget for your Google Ads campaigns and clarify what the agency’s cost structure looks like. Make sure you have a clear understanding of the costs and how they will be billed.
8. Establish reporting and performance measurement: Determine how the agency will provide you with regular reports on the performance of your campaigns. Discuss what metrics and key performance indicators should be monitored and how success will be measured.

Onboarding is an ongoing process where you work closely with the Google Ads agency. Clear communication and regular updates are critical to ensure your campaigns are successful and meet your goals.