How to Submit A Quote Request To A Google Ads Agency

Google Ads is a powerful tool for attracting potential customers and boosting your online presence. However, running a successful campaign requires expertise, which is where a Google Ads agency can help. Submitting a well-crafted quote request is the first step toward building a successful partnership.

In this article, we will guide you through the key steps for submitting a quote request to a Google Ads agency.

1. Define Your Goals and Budget

Before reaching out to a Google Ads agency, clearly define your business goals. Consider the following:

• Marketing Objectives: What do you want to achieve (e.g., increased sales, lead generation, brand awareness)?
• Target Audience: Who are your ideal customers?
• Budget: What is your budget for the campaign?
• Campaign Duration: How long do you plan to run the campaign?
• Key Performance Indicators (KPIs): What metrics will determine success?

Example: If you run an online clothing store, your objective might be to increase online sales by 30% over three months. Your target audience could be fashion-conscious individuals aged 18-35. Your budget might be $5,000 per month with a focus on conversion rate and return on ad spend (ROAS)

2. Research Potential Agencies

Not all Google Ads agencies are the same. Research thoroughly and shortlist agencies based on:

• Experience: Look for agencies with a proven track record in Google Ads management.
• Industry Expertise: Prefer agencies familiar with your industry or niche.
• Client Reviews and Testimonials: Check customer feedback, case studies, and portfolio examples.
• Certifications and Partnerships: Look for Google Partner badges or relevant certifications.

Example: If you operate a local fitness studio, look for agencies with experience in local business advertising and successful campaigns for fitness or wellness brands.

3. Craft a Comprehensive Quote Request

When submitting a quote request, include the following details:

• Business Overview: A brief description of your company, products, or services.
• Campaign Goals: Clearly outline your objectives, including expected outcomes.
• Target Audience: Define audience demographics, interests, and geographic locations.
• Budget and Timeline: Indicate your overall budget, preferred campaign duration, and launch date.
• Specific Requirements: Mention special services like retargeting, A/B testing, or landing page design.
• Current Marketing Status: Share relevant past campaign results or existing ad accounts, if applicable.

Example: “We are an eco-friendly skincare brand looking to increase our online sales by 40% in six months through Google Ads. We target environmentally-conscious women aged 25-45 in the US. Our monthly budget is $8,000, and we need support with keyword research, ad creation, and performance tracking.”

4. Submit the Request Through the Right Channels

Send your quote request through the agency’s preferred communication channel, such as:

• Email: Ensure the subject line is clear and professional, and include a personalized message.
• Website Form: Many agencies have dedicated inquiry forms on their websites.
• Phone Call: If immediate consultation is needed, consider calling the agency.
• Social Media or Online Platforms: Some agencies accept requests through platforms like LinkedIn or industry-specific marketplaces.

Example: “Subject: Google Ads Management Quote Request

Dear [Agency Name],

I’m [Your Name], Marketing Manager at [Your Company]. We are looking for a Google Ads agency to manage our paid search campaigns aimed at increasing our e-commerce sales by 30% in the next quarter. Please let us know your process for submitting a quote.”

5. Evaluate Proposals Carefully

After receiving proposals, compare them based on:

• Service Offerings: Ensure the agency covers your required services, such as keyword research, ad creation, and campaign management.
• Pricing Structure: Look for transparency in costs, including fees, commissions, or pay-per-click (PPC) charges.
• Customization: Proposals should be tailored to your business needs and marketing goals.
• Experience and Results: Review past success stories, testimonials, and references from similar businesses.
• Reporting and Communication: Check if the agency provides regular performance updates and clear communication channels.

Example: If one agency offers a lower fee but lacks experience in your industry, while another charges more but has case studies showing strong results for similar businesses, you may prioritize industry expertise.

6. Establish a Strong Partnership

Once you’ve selected an agency, begin the onboarding process by:

• Setting Clear Expectations: Establish mutual goals, responsibilities, and campaign milestones.
• Signing a Contract: Ensure all terms, services, costs, and deadlines are clearly outlined.
• Sharing Access and Resources: Provide necessary account permissions, brand guidelines, and marketing materials.
• Scheduling Regular Updates: Agree on weekly or monthly meetings to review campaign performance and make adjustments.

Example: “During onboarding, we agreed to bi-weekly performance review meetings, shared access to our Google Ads account, and provided a comprehensive brand style guide to ensure consistent messaging.”

Final Thoughts

Submitting a quote request to a Google Ads agency is a critical step toward launching a successful marketing campaign. By defining your goals, researching agencies, and providing detailed information in your request, you increase the likelihood of receiving well-rounded proposals. This approach sets the foundation for a productive partnership that drives your business growth.