The power of clear goals: SEO as a long-term project
Imagine commissioning an architect without a precise idea of your dream home. The situation is similar with SEO.
What would you like to achieve? More traffic? Higher conversion rates? Or a stronger brand presence?
Clear KPIs ensure that you and we are working towards the same goal. Also bear in mind the differentiation between long-term and short-term goals. Because SEO is often a marathon, not a sprint.
Another important aspect of goal setting is measurability. Only if your goals are measurable can you determine whether you are achieving them or not. You should therefore define clear metrics.
You should also set realistic goals for yourself and us as an SEO agency. For example, if you launch a new website and expect to have a million visitors within two weeks, that’s not realistic. Therefore, you must always adapt your goals to your current situation and your resources.