There are hundreds of SEO tools (Search Engine Optimization tools). But do SEO tools really make sense? In this blog article, we’ll take a look at the 25 best SEO tools, discuss their benefits and limitations, and help you make an informed decision.

The best SEO tools

We have compiled the 25 best SEO tools recommended by experts and users alike.

From keyword research and website analysis to competitive analysis and link building, these tools offer a variety of features that can help improve SEO optimization and increase ranking in search engine results. Here is a list of the best SEO tools (and our assessments of the most important SEO tools), for anyone who wants to pursue a successful SEO strategy.

Google Analytics

A free web analytics tool from Google that provides data on visitors, traffic sources, and more. It is a must for any website owner who wants to understand their audience and website traffic.


Google Analytics can be very useful to track and optimize the SEO performance of a website. Here are some ways you can use Google Analytics for SEO:

  1. Tracking organic search visits: By using Google Analytics, you can track the number of visitors who arrive at the website through organic search results. This data can help evaluate and optimize the performance of the SEO strategy.
  2. Keyword identification: Google Analytics (together with Search Console) can also be used to see which keywords lead visitors to the website. This data can be used to optimize the content on the website and ensure that it is targeting the right keywords.
  3. Analysis of backlinks: Google Analytics can also be used to track which websites visitors come to your website from. This can help evaluate and optimize the quality of backlinks to improve ranking in search engine results.
  4. Analysis of user behavior: Google Analytics also provides data on the time spent on the website, the number of page views and the bounce rate. This data may be used to improve the user experience on the website and increase visitor engagement.
  5. Conversion rate analysis: Through Google Analytics, you can also track the conversion rate of different pages on the website. This data can help evaluate and optimize landing page and call-to-action performance.

Google Search Console

Google’s Search Console belongs to the basic inventory for every SEO and is probably the most important SEO tool at all. Search Console offers many ways to optimize the SEO performance of a website. Every SEO should intensively deal with the Search Console.

search console 2

Here are some of the main ways you can use Search Console for SEO:

  1. Indexing status monitoring: Search Console shows which pages of a website have been indexed by Google and which have not. This can help identify and fix issues that may be causing pages to not be indexed by Google.
  2. Identifying search queries: Search Console also shows which search queries cause a website to appear in search results. This data can help optimize website content and ensure it is targeting relevant keywords.
  3. Monitoring backlinks: Search Console also provides information about the websites from which backlinks lead to your own website. This data can help evaluate the quality of backlinks and ensure that they come from relevant and authoritative websites.
  4. Sitemap verification: Search Console also allows you to upload a sitemap of the website and check if it has been correctly recognized by Google. This ensures that all pages of the website can be indexed by Google.
  5. Mobile usability check: Search Console also shows whether a website is optimized for mobile devices. This information can help improve the user experience for mobile users and increase ranking in mobile search results.

Advantages of SEO Tools

  • Time saving

    SEO tools allow you to quickly and efficiently analyze your website and identify optimization potential. Instead of performing tedious manual research, the tools provide automated reports and show you targeted improvement opportunities.

  • Simple keyword research

    SEO tools provide comprehensive keyword analysis that helps you find the right keywords for your content and optimize your website to be found better by search engines.

  • Backlink analysis

    The tools allow you to analyze your backlink profile and identify potential harmful links. In addition, you can identify new link building opportunities to further improve your rankings.

  • Competitive advantage

    By analyzing your competition and their strategies, you can gain valuable insights and adjust your own online presence accordingly to rank better and attract more visitors.

Disadvantages of SEO Tools

  • No substitute for human expertise

    Despite the variety of features and information that SEO tools provide, they cannot fully replace human expertise. It still requires a qualified person to interpret the data and take appropriate action.

  • Limited recommendations

    SEO tools can ultimately provide generic recommendations that are not tailored to your specific website or industry. Here it is important to resort to customized solutions or the support of SEO experts.

  • SEO tools costs

    Many SEO tools are fee-based and, depending on their functionality, can represent a significant investment. For smaller companies or individuals, this can be a financial challenge.

SEO tools can undoubtedly add value and help you optimize your website and achieve better search engine rankings. However, you should not rely solely on these tools and always consider human expertise and individual customization.

Whether using SEO tools makes sense for you depends on your goals, resources and knowledge. If you really want to get serious about SEO, you need to make heavy use of Google’s free standard tools, especially Search Console. Most of the time, it makes sense to invest in 1-2 additional SEO tools.


A comprehensive toolset for keyword research, backlink analysis, competitive analysis and much more. It is a great tool for SEO professionals who want to get deep insights into their website’s performance and competition.

Our opinion about Ahrefs

Ahrefs is a comprehensive SEO tool that offers five different functions. The “Site Audit” function enables a thorough analysis of one’s own website and provides recommendations for optimization based on the Health Score. With the help of the “Site Explorer”, competitor analysis can also be performed by gaining insight into the organic traffic and backlink profiles of other websites.

The “Keyword Explorer” allows users to determine the traffic potential of keywords and the “Content Explorer” helps to find successful content in specific niches. Finally, the “Rank Tracker” provides automatic reports on the ranking changes of your own website and competitors.

Thus, Ahrefs is a very useful tool for those who want to improve their SEO strategy and increase their ranking in search engine results. The various functions enable a comprehensive analysis of one’s own website and competitors as well as the identification of keywords and successful content.


Semrush, founded in 2008 and with seven locations in the U.S. and Europe, is more than just an SEO tool – it’s a comprehensive toolbox made up of five toolkits: SEO, content marketing, competitive analysis, social media and PPC.

In categories such as social media management, on-page SEO, keyword research, link building and paid advertising, Semrush offers several specialized tools that deal more intensively with the different application areas within the main categories.

The tool covers various SEO processes and provides additional insights through traffic and market analysis. According to its own data, Semrush has more than six million users.

Our opinion about SEMRush

The functions of SEMrush are manifold. In addition to keyword research and competitive analysis, the tool also offers functions for backlink analysis, position tracking and social media monitoring. The user can thus analyze and optimize not only his own website, but also those of his competitors and potential customers.

Keyword research is particularly useful for the user. SEMrush helps him find relevant keywords for his website and optimize his content for them. The keyword ranking monitoring feature allows the user to keep an eye on the performance of their website in the search engine results. SEMrush’s website audit tool is also very helpful for the user. It gives him a detailed analysis of his website performance and technical errors that he can quickly correct.

SEMrush’s competitive analysis feature is also useful. The user can use it to understand and analyze the performance of his competitors in the search engine results. Thus, he can improve his own website optimization by studying and adopting the strategies and tactics of his competitors.

Overall, SEMRush is recommended for anyone looking for a comprehensive solution for SEO optimization and online marketing. The tool provides a wealth of data and insights that are essential for improving website performance and increasing website traffic.

However, the tool is not cheap and is therefore more suitable for companies or SEO agencies that specialize in SEO optimization and online marketing. It may be too expensive for smaller websites or hobby bloggers.

Overall, SEMrush is a very useful tool for search engine optimization and online marketing. It offers comprehensive features and allows users to improve their website optimization and analyze their competitors.

Moz Pro

Moz Pro is a search engine optimization (SEO) tool that helps users successfully optimize and highlight their website. The tool offers built-in features such as a keyword explorer, a link builder and website tracking. For example, Moz Pro’s research tools allow users to analyze their competitors and search or compare matching keywords.

Moz Pro offers different pricing options and is divided into four price categories. The standard version starts at $99 per month. With Moz Pro, users can improve their SEO strategy and increase their website performance in search engine results.

Screaming Frog

The Screaming Frog SEO Spider uses a so-called crawler, which searches targeted web pages or parts of them and performs a complete analysis. The tool collects various SEO-relevant data such as links, headings or pages with 404 errors by default or through customized settings. All data can be exported and edited in Excel, for example.

The Screaming Frog SEO Spider is available for free for smaller websites with up to 500 URLs. The software has been on the market since 2011 and is very popular among SEO experts, as it collects raw data and makes it possible to link Google Search Console and Analytics. Thus, the tool offers an enormous scope for own analyses.

Yoast SEO

Yoast is probably the most popular plugin for WordPress SEO.

In the free version of Yoast SEO, users can enter their most important keywords and perform an analysis to ensure that they are used sufficiently and in the right place in the texts. In addition, the free version offers snippet previews to ensure that meta descriptions and title tags are engaging and give users a clear idea of what the page in question is about.

The premium version of Yoast SEO offers a wider range of features. For example, it can analyze the entire text to identify similar terms and ensure that the content is well-structured and easy to read. In addition, the premium version offers an advanced preview feature that allows users to see how their website will appear in search engine results, including rich snippets and other features.

Another useful feature of Yoast SEO is the ability to integrate social media profiles and ensure that the content on the website is optimally formatted for social media sharing. In addition, users can also optimize internal linking on their website to ensure that pages are meaningfully connected and have a clear information architecture.

Yoast SEO is a very useful tool for anyone who runs a WordPress website and wants to improve their SEO optimization. The free version already offers a wide range of features, while the premium version offers more advanced features to ensure that the website ranks better in search engine results and generates more traffic and engagement.

SE Ranking

SE Ranking is a comprehensive SEO software that combines numerous analysis and promotion tools and presents itself as an all-in-one SEO platform for projects, levels and budgets of all kinds. More than 25,000 companies are already using the tool successfully. SE Ranking can identify vulnerabilities on specific pages and fix them directly.

Additional features of the platform include keyword ranking tracking, website audit, and backlink checking and monitoring. SE Ranking is offered in three paid variants: Essential, Pro and Business. Billing is either by subscription or annually. Interested parties can try out the tool free of charge for 14 days via the website.


Serpstat is a marketing intelligence platform that provides keyword support for SEO and PPC campaigns, among others. This tool can be used to perform backlink analysis, rank tracking, keyword research and competitive research.

Thanks to the advertising analytics feature, users can study competitors’ advertising strategies and budgets, organize keywords by domains and performance, and adjust campaigns accordingly. Serpstat offers different pricing models, with the Lite package starting at $69 per month.

Majestic SEO

Majestic creates a cartography of the Internet to provide link intelligence data necessary for users to successfully access their market.

The tool also offers backlink checking, flow-metric assessments and information about link contexts. In addition, Majestic has a keyword generator that helps to dive deeper into the link context of web pages.

The tool is offered in three price variants: Lite, Pro and Ai, with prices starting at €46.99 per month.

Lumar (ex. DeepCrawl)

Lumar is a technical SEO platform that helps companies identify growth opportunities and save their website from revenue-damaging code errors. This allows users to exploit the full search potential of their website, as they themselves state.

The platform offers both an SEO analysis center and an SEO automation center. Lumar states that 54% of large enterprises already use their technical SEO platform.


BrightLocals specializes in simplifying local marketing.

BrightLocal’s complete solution is used by small and medium-sized businesses, companies with multiple locations and agencies. It includes the Reputation Manager, the Local Search Audit and the Citation Tracker.

Furthermore, the platform offers white label reporting and lead generation tools for agencies.

In addition to BrightLocal’s comprehensive platform, company listings can be managed through the Citation Builder.

Google PageSpeed Insights

A free tool from Google that rates the speed and performance of websites. It is an important tool for website owners as website speed and performance have a great impact on user experience and search engine ranking.

Google Keyword Planner

A free tool from Google that enables keyword research and traffic forecasting for Google Ads and SEO.


AnswerThePublic uses the Google Suggest feature to generate suggestions based on real user questions and search terms. This makes it possible to gain valuable insights into which aspects of a particular topic are of particular interest.

AnswerThePublic displays these queries in a mind map, presents the results in a list and makes them available for download in the paid version.


Ubersuggest is an SEO tool that offers a free Chrome extension and allows displaying SEO data directly in Google search results, YouTube search, as well as keyword suggestions on Amazon.

The data provided (e.g. search volume and CPC information for each keyword) is particularly suitable for competitive analyses and is of interest to professional sales staff, website operators, self-employed persons, agencies and marketers.

Ubersuggest provides a domain overview including competitive analysis, assists in identifying top sites and generating content ideas, offers keyword suggestions and grants access to backlink information.


BuzzSumo provides social insights for content marketing and SEO campaigns. It includes features like content discovery, content research, influencer discovery, a Chrome extension, and a custom BuzzSumo API.

The software is focused on influencer marketing, competitive analysis and content strategies. BuzzSumo can be tried for free for 30 days, and there is also a free version. For extended packages, prices start at $99 per month.


A website performance analysis tool that detects problems such as page load time and size. It is an important tool for website owners as website speed and performance have a great impact on user experience and search engine ranking.


SpyFu offers unlimited SEO and PPC data. Also available on the platform are SEO marketing suites, PPC analysis, historical data, competitive research, backlink building, keyword and domain projects, and custom reporting.

Furthermore, SpyFu provides functions such as competition analysis, backlink generation, keyword research, rank tracking as well as SERP evaluations and domain comparisons. SpyFu offers different plans, with prices starting at $49 per month.


Woorank is a comprehensive online marketing tool that helps businesses optimize their websites and online presence. Through a variety of analysis and improvement features, it enables companies to increase the visibility and performance of their websites.

Some of the main features of Woorank are the evaluation of search engine rankings, the identification of strengths and weaknesses, and the analysis of competitors. In addition, the tool provides recommendations for optimizing website content, increasing usability and improving backlink strategies.

With Woorank, businesses can increase website traffic, optimize conversion rates, and ultimately grow their online presence. By continuously monitoring and adjusting strategies based on the results, companies can more effectively achieve their online marketing goals.

Woorank offers different pricing models to fit different needs and budgets. The Pro version starts at €79.99 per month and offers a wide range of features and analytics tools tailored to the needs of enterprises and marketing agencies.

Raven Tools

A toolset for keyword research, website audit, backlink analysis and much more. It is a tool for SEO professionals who want to improve their website optimization.


A free browser extension that displays SEO data such as PageRank, backlinks and more. It is a handy tool for anyone who wants to access SEO data quickly.

Moz Local

A toolset for local search engine optimization that improves the ranking of businesses in Google search results. It’s a great tool for local businesses looking to improve their online presence.


Mangools has been developing SEO software since 2014. Starting with probably the best known tool, the keyword research tool KWFinder, today the offer has expanded to a bundle of different tools with individual functions.

After KWFinder, SERPChecker was added, which analyzes and prepares search results for over 50,000 different locations.

Mangools’ bundle also includes SERPWatcher, a ranking tracker that provides daily updates, LinkMiner, a tool for evaluating backlinks, and SiteProfiler, a software that examines the popularity of websites.

Keyword Tool

Keyword Tool is a Hong Kong-based keyword research platform. According to the company’s own information, the tool makes it possible to uncover hidden keywords from Google Keyword Planner and examine them based on search volume, competition level and cost-per-click data. The tool allows the determination of exact search volumes for 192 countries and 46 languages for up to 70,000 keywords daily.

Keyword Tool offers a free basic version, while the Pro version starts at $69 per month.

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