Yoast is probably the most popular plugin for WordPress SEO.
In the free version of Yoast SEO, users can enter their most important keywords and perform an analysis to ensure that they are used sufficiently and in the right place in the texts. In addition, the free version offers snippet previews to ensure that meta descriptions and title tags are engaging and give users a clear idea of what the page in question is about.
The premium version of Yoast SEO offers a wider range of features. For example, it can analyze the entire text to identify similar terms and ensure that the content is well-structured and easy to read. In addition, the premium version offers an advanced preview feature that allows users to see how their website will appear in search engine results, including rich snippets and other features.
Another useful feature of Yoast SEO is the ability to integrate social media profiles and ensure that the content on the website is optimally formatted for social media sharing. In addition, users can also optimize internal linking on their website to ensure that pages are meaningfully connected and have a clear information architecture.
Yoast SEO is a very useful tool for anyone who runs a WordPress website and wants to improve their SEO optimization. The free version already offers a wide range of features, while the premium version offers more advanced features to ensure that the website ranks better in search engine results and generates more traffic and engagement.