Meta titles and meta descriptions are important elements for the search engine optimization (SEO) of your website. They are displayed by most search engines, including Google, as part of the search results and can therefore contribute to how users find your website.
A meta title is the title that is displayed in search results. It is important to choose a descriptive title that will attract users’ attention and show them that your website is relevant to their search. The meta title should also contain the main keyword of your page to show that the page is relevant to that keyword.
A meta description is a short summary of your page’s content that is displayed in search results. It should give a clear idea of what is on the page and why it is relevant to the user. Again, the main keyword should be included to show that the page is relevant to that keyword.
It is important that both meta titles and meta descriptions are well written and meaningful, as they can contribute to how users find your website. So it’s worth investing time in writing well-crafted meta titles and meta descriptions.