Project Description

For a long time only available in selected boutiques, Ana Alcazar’s fashion is now finally available on the web. Customers receive information online about the styles of the current collection and the possibility of ordering selected dresses online from the comfort of their homes. ana.com is a top address for the fashion-conscious woman.

Search engine marketing is a key tool for business development. In order to reach new customers in markets that have not yet been advertised, UnitedAds analyzed search volumes and search behavior in these potential source markets.

The goals

  1. Expansion of national and international locations
  2. Central management of Google Ads campaigns

The approach

  1. Analysis and benchmark for search volumes and search trends in various target markets
  2. Analysis of SEM data in the home market
  3. Tests and rollout of international Google Ads campaigns

The results

  1. Significantly more traffic in the NL webstore
  2. Significant sales growth in the NL market