With the Google Keyword Planner, users examine the search volume for various terms and can display relevant keywords. Users can enter multiple keywords and either separate them with commas or use a new line for each term. In order for the Google Keyword Planner to output precise results, users should select the appropriate language. With a simple click on “Get Ideas”, users see the results. The users see the average search volume per month for each entered term and can view the search volume over a longer period of time.
The monthly search queries can optionally be broken down by location and device. The Google Keyword Planner also outputs thematically appropriate keywords in combination with the average number of searches, the average click costs and the competition. The results can be automatically divided into suitable groups under the “Ad group ideas”. Under “Keyword Ideas”, users can select individual keywords and assign them to appropriate groups.
With the Google Keyword Planner, users can estimate in advance how successful their advertising campaign will be. The tool provides users with all important key figures. The users see daily estimates, impressions, clicks, positions and costs. The keywords and groups can be set individually using the “Keyword Options”. The options “matching phrase”, “largely matching” and “exactly matching” are available. Every change has a direct impact on the performance of the advertising campaigns.