In the perfect ad, the text ad relates exactly to what the prospect is looking to buy. For example, a user searches for “flat screen express delivery” on Google and sees an ad with the title “flat screen 24 hour delivery”. He clicks on the ad and goes straight to the retailer’s website, where he completes his order. Here are the top six tips for creating successful text ads:
Make it clear what you are promoting: Your customers should know what to expect when they click your ad. Include at least one of your keywords in the headline. If you entered “digital cameras” as a keyword, your headline could be “buy digital cameras”. When using trademarked terms in your ad text, you must follow Google Ads branding guidelines.
Relevance: You should always offer your customers an answer or a solution. For example, if they are looking for a solution in their area, your location is the most useful piece of information and should be added to the heading.
Adapt description to the headline: The display must represent a coherent unit.
Match the ad to the target page: Go to the page associated with your ad (the landing page) and see if you can see the promotions or products from your ad. Otherwise, people may just leave your website.
Ads must be approved: To ensure that only high quality ads can be seen, Google advertising must meet high technical and editorial standards. For example, unnecessary spaces, incorrect use of upper and lower case, exclamation marks, or ambiguous URLs are not allowed. Learn more about text ad requirements
Address mobile users: You can create mobile-optimized ads that use the mobile version of your website as a landing page, and offer special offers for mobile users.