Also, the importance of user experience on a website is no secret among SEOs today. Some time ago, however, there was no mention of user experience on most websites. Most of them had a poor interface with simple HTML pages.
One did not want to linger on these pages for very long. Google reacted to this with the Core Web Vitals, so that websites already look very different today. Quality raters and AI algorithms check, for example, whether a website is user-friendly or should simply rank.
The beginning of a user-friendly website lies in writing a meaningful title and meta description that will ensure users click to your website. You should also consider (and invest in) the following aspects to improve your website’s user experience:
Findability: If content is not findable for users, it is also less likely to be crawled and indexed. Content with important links, should be placed as top, well visible to the user.
Load Time: Load time has a big impact on Core Web Vitals. In addition, a fast loading time is also well received by users.
Look and feel: A page that is overloaded with ads and therefore has usability problems will perform poorly on Google. Few website elements like ads and optimized text formatting provide pleasant user experience and good ranking.
Readability: Even if websites have poorly readable texts because they are too small or narrow, Google sees that. As a result, these pages do not reach the top places of search results. Of course, readability is also important for users. Those who have great difficulty reading a content will stop reading early and leave the page.
Value proposition: This is where your unique selling proposition comes in. Make it clear to Google and users what your website is about. If users spend minutes at first wondering if your site can provide the right answer to their search query, you’re quickly out of the running. Moreover, Google will rank you poorly in search results if it cannot identify which search queries your website is suitable for.