Higher CLVs: The customer lifetime value is usually significantly higher for B2B customers than for end customers. Therefore, B2B companies are typically willing to spend significantly more to acquire a new customer.
Target group size: In the B2B area, the number of target customers is almost always significantly smaller than in the B2C area. Target groups of a few dozen potential customers are not uncommon.
Decision making process: Decision cycles lasting several weeks or months are more the rule than the exception. This must be taken into account with all online lamps.
Internationalization: International markets can be tested much faster online. With Google Ads in particular, foreign markets can be effectively advertised in a very short time.
Competitive situation: Paradoxically, the competitive situation in B2B is still manageable for many online campaigns. This means that good results can be achieved very quickly with comparatively little resources.