6. generate local backlinks
Backlinks still play a certain role in search engine optimization, even though they don’t have as much influence as they did a few years ago. But especially with a multilingual SEO strategy for a still quite new online store, you should not disregard local backlinks.
Finally, sources from the respective country and with the corresponding language should also refer to you as a store, so that you gain authority and visibility there. However, to get these backlinks, we are back to the topic of content. Because only content with added value, will lead to qualified backlinks in other languages and countries.
However, there are some links that you can already set yourself to your multilingual online store. Depending on how big your company is, you may not only have your location in Germany, but also already there, where you want to address new customers with your website.
Then you should definitely set up a Google company profile with your local office and then set the link to the appropriate store there. This is extremely important, because often a link is simply set here to the main store and not to the correct language version.
You can do the same with your social media profiles, for example, if you have a separate profile for each country. In addition, you can get listed in a local online business or industry directory, or even in local “online phone books”. For more tips on successful link building, check out our blog post on this.