In order to be able to place your produced YouTube Ads, you as a company need a YouTube channel on which your advertising videos must first be uploaded. Now that your ads are uploaded, you can run your YouTube Ads through your Google Ads account.
First of all, you need to define the campaign type and the campaign target of your ad. To start running your YouTube Ads, the first thing you need to do is create a new campaign in your Google Ads account. To do this, click on the + and on Create new campaign. You will then see a selection of campaign targets to choose from. Video ads are available at just about all destinations for your ad. You can choose from the following destinations:
- Website traffic
- Product and brand purchase readiness
- Brand awareness
- App advertising
- Campaign without target project
In the next step, you can name your campaign and set your preferred YouTube Ads format. We have already explained the different ad formats in more detail. After you have chosen the appropriate format for your ad, you will then need to set the budget for your advertising campaign. The budget can be set by you on a daily basis or on a campaign basis. Furthermore, the delivery method of your YouTube Ads can be selected. By default, your ads are delivered evenly throughout the day.
Instead of having your ads delivered throughout the day, you can also select expedited delivery. Then the playback of your YouTube ads will be increased as soon as possible. This is especially interesting if you are spreading news or serving a trend with your video ad.
After you determine budget and delivery type, you can specify whether your YouTube Ads should be broadcast during videos or in YouTube Search. Under Location you specify where and in which regions your ad should be placed. You can also exclude certain locations. In addition, you can also specify for which operating systems, device models, and mobile networks your ads are delivered.
In the section of the start time, end time and advertising time you set the duration of your campaign and you can even determine at what times of the day it will be delivered. Under Video Ad Design, you can name the ad group, add the link to your YouTube Ads ad, and choose either the In-Stream format or Discovery Ads format. If you choose the Discovery YouTube Ad, you still need to add a title and a small description to your ad.
Under Bids you determine how much you want to pay per ad delivery. This is followed by the Targeting section. Here you define your target group according to interests and buying behavior. In advanced targeting, you can also define additional keywords and topics for your ad. In addition, you can also set here to retarget users who have already come into contact with your brand. So you can also do efficient remarketing.
Last but not least, you can click Finish and your YouTube Ads campaign is successfully launched. However, this requires that your Google Ads account is already linked to your YouTube channel.